Thesis topic proposal
Co-creation value in the business and non-business service industries


Institute: Széchenyi István University, Győr
regional sciences
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: Ida Ercsey
Location of studies (in Hungarian): Széchenyi István Egyetem
Abbreviation of location of studies: SZE

Description of the research topic:

The research topic gives scope for the candidate to investigate how does the concept of Service Dominant Logic (SDL) emergence in creation of the specific service examined. It can be highlighted by research how creates value by a mutual activity of a consumer and a service provider. The phenomenon of the consumer participation and the analysis of the influential factors in the consumer’ activity requires subsequent approach from the researcher. Interesting and important issue, how the co-creation value can increase the service experience which bases on the consumer holistic approach. Consideration of the examination of topic the regional specialities can explore.The results of research contribute for improving the organizational processes, and ultimately for development of competitiveness of the service providers.

Number of students who can be accepted: 1

Deadline for application: 2019-12-31

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