ODT - THESIS TOPIC: Emma Lógó: Shopping experience


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Thesis topic proposal

Shopping experience

THESIS TOPIC PROPOSAL

Institute: Budapest University of Technology and Economics
business and management
Doctoral School of Business and Management

Thesis supervisor: Emma Lógó
Location of studies (in Hungarian): BME GTK Q épület A szárny
Abbreviation of location of studies: QA

Description of the research topic:

A Vásárlás Élményének (Shopping Experience) vizsgálatai különböző kereskedelmi formák (hagyományos és online) esetén. Eladáshelyek fizikai környezetének vizsgálata a vásárlás élménye valamint ergonómiai szempontok alapján.

Recommended language skills (in Hungarian): angol
Number of students who can be accepted: 1

Deadline for application: 2018-05-31