Thesis supervisor: Kármen Kovács
Location of studies (in Hungarian): University of Pécs, Faculty of Business and Economics Abbreviation of location of studies: PTE K
Description of the research topic:
Behavioural economics applies an approach that includes assumptions for individuals’ features as real as possible, taking into consideration the psychological background of economic decision-making and behaviour. Focusing on individuals’ motivations, factors influencing their decisions and their utility-maximization, among others the following fields can be researched related to behavioural economics regarding consumption: interdependent preferences, relative consumption, interpersonal effects influencing consumption, social externalities, uncertainty and risk arising during consumer decision-making, projection bias and intertemporal choices related to consumption.
Required language skills: English Number of students who can be accepted: 2