Beatrix Lányi - ODT Personal data sheet


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Personal data sheet

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personal data approved: 2023. IV. 13.

Personal data

name	Beatrix Lányi
name of institution	University of Pécs
doctoral school	PTE Doctoral School of Business Administration (Supervisor Az oktató valamelyik doktori iskolában egy vagy több doktorandusz vagy doktorjelölt munkáját irányítja. ) PTE Doctoral School in Regional Policy and Economics (Announcer of research topic Az adott oktató valamelyik doktori iskolában kiírt doktoranduszok számára kutatási témát, amire most jelentkezni is lehet, de még nincsen témavezetett doktorandusza. )
the share of work in the different doctoral schools.	PTE Doctoral School of Business Administration 50% PTE Doctoral School in Regional Policy and Economics 50%

Contact details
E-mail address	lanyi.beatrixktk.pte.hu
phone number	+36 72 501-599

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2008
discipline to which degree belongs	business and management
institution granting the degree	University of Pécs Faculty of Business and Economics
scientific degree, title	Habilitation
year degree was obtained	2019
discipline to which degree belongs	business and management
institution granting the degree	University of Pécs

Employment
2002 -	University of Pécs university professor or researcher

Thesis topic supervisor

number of doctoral students supervised until now

number of students who fulfilled course requirements

students who obtained their degrees:

(50%)	László Csóka	PhD	2021	DSBA
	Iris Gertner Moryossef	PhD	2014	DSBA

present PhD students:

	Muhammad Amirulafiq Bin Juhari	(PhD)	(2027/08)	DSBA
	Borbála Biró	(PhD)	(2026/08)	DSBA
(50%)	Dewi Sita Kusumaningrum	(PhD)	(2025/08)	DSBA
	Shaista Jabeen	(PhD)	(2024/08)	DSBA

Thesis topic proposals

Research
research area	sustainability, innovation management, health and pharmaceutical marketing
research field in which current research is conducted	business and management economics

Publications

2022

Lányi Beatrix, Törőcsik Mária: Az e-egészségügyi megoldások fogyasztói fogadtatása Magyarországon, VEZETÉSTUDOMÁNY 53: (7) pp. 63-78.
type of document: Journal paper/Article
language: Hungarian
URL

2021

Lanyi Beatrix, Hornyak Miklos, Kruzslicz Ferenc: The effect of online activity on SMEs' competitiveness, COMPETITIVENESS REVIEW 31: (3) pp. 477-496.
type of document: Journal paper/Article
number of independent citations: 8
language: English
URL

2019

Jakopánecz Eszter, Gerdesics Viktória, Putzer Petra, Lányi Beatrix, Pavluska Valéria, Törőcsik Mária: Cultural Consumption Patterns Among Lifestyle Groups in Hungary, INTERDISCIPLINARY MANAGEMENT RESEARCH / INTERDISZIPLINARE MANAGEMENTFORSCHUNG 15: pp. 727-744.
type of document: Journal paper/Konferenciaközlemény
language: English

2019

Lányi Beatrix: Az e-egészségügy koncepciója és fogyasztói elfogadottsága, KÖZÉP-EURÓPAI KÖZLEMÉNYEK 12: (2(45)) pp. 35-49.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL

2018

Lányi Beatrix: A fogyasztói információforrások megítélése az OTC gyógyszerek piacán, KÖZÉP-EURÓPAI KÖZLEMÉNYEK 11: (3) pp. 105-115.
type of document: Journal paper/Article
language: Hungarian
URL

2017

Lányi Beatrix: A startup vállalkozók személyiségjellemzőinek hatása az innovatív piaci jelenlétre - különös tekintettel az egészségügyi és orvosi biotechnológiai ágazatra, KÖZÉP-EURÓPAI KÖZLEMÉNYEK 10: (2 (37)) pp. 77-90.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
Full text

2016

Lányi Beatrix: A szabadalmak szerepe az innovatív startupok esetén, KÖZÉP-EURÓPAI KÖZLEMÉNYEK 9: (2 (33)) pp. 82-94.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL

2016

Lányi Beatrix: The influence of personality traits of start-up entrepreneurs on the innovative market presence in the medical biotechnology and health care industry, MARKETING FROM INFORMATION TO DECISION 9: (1) pp. 21-33.
type of document: Journal paper/Article
number of independent citations: 2
language: English

2016

Beatrix Lányi, Gyöngyi Pozsgai: Driving forces of international students when choosing a non-traditional destination, In: Terry, Wu; Vik, Naidoo (szerk.) International Marketing of Higher Education, Palgrave Macmillan (2016) pp. 231-256.
type of document: Part of book/Szaktanulmány (to be translated)
number of independent citations: 1
language: English
URL

2011

Lányi Beatirx: Az innovációs együttműködés okai és típusai a vegyiparban, VEZETÉSTUDOMÁNY 42: (7-8) pp. 38-46.
type of document: Journal paper/Article
number of independent citations: 3
language: Hungarian

Number of independent citations to these publications:

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

number of scientific publications:

monographs and professional books:

monographs/books in which chapters/sections were contributed:

number of independent citations to scientific publications and creative works:

102