Mirkó Gáti - ODT Personal data sheet


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Personal data sheet

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personal data approved: 2024. I. 03.

Personal data

name	Mirkó Gáti
name of institution	Corvinus University of Budapest
doctoral school	BCE Doctoral School of Business and Management (Academic staff member Az oktató a doktori iskola doktoranduszai számára oktat tantárgyat, és/vagy a doktori iskola megszavazta, hogy doktoranduszok számára kutatási témát írjon ki. )
the share of work in the different doctoral schools.	BCE Doctoral School of Business and Management 100%

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2016
discipline to which degree belongs	business and management
institution granting the degree	Corvinus University of Budapest

Employment
2013 -	Corvinus University of Budapest egyetemi kutató

Thesis topic supervisor

number of doctoral students supervised until now

0.5

number of students who fulfilled course requirements

students who obtained their degrees:

completed course requirement:

Sadick Alhaji Husseini

(PhD)

2023/08

DSBM-CUB

Research
research area	Marketing, Small and Medium-sized Enterprises Marketing, Online Marketing Social Media Marketing, Marketing and sales
research field in which current research is conducted	business and management

Publications

2023

Buvár Ágnes, Gáti Mirkó: Digital marketing adoption of microenterprises in a technology acceptance approach, MANAGEMENT AND MARKETING 18: (2) pp. 127-144.
type of document: Journal paper/Article
language: English
URL

2019

Mitev Ariel, Bauer András, Gáti Mirkó: A személyes értékesítők hálózatépítési tevékenysége, KÖZGAZDASÁGI SZEMLE 66: (1) pp. 95-113.
type of document: Journal paper/Article
language: Hungarian
URL

2019

Simay Attila Endre, Gáti Mirkó: Publicity in mobile and social media, SOCIETY AND ECONOMY 41: (2) pp. 193-210.
type of document: Journal paper/Article
number of independent citations: 1
language: English
URL

2019

Maticsek Flóra, Neulinger Ágnes, Gáti Mirkó: Trollok jelentősége az online közösségek életében, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA 8: (1) pp. 34-52.
type of document: Journal paper/Article
language: Hungarian
URL

2019

Gáti Mirkó, Bauer András: Marketing decision-making in hungarian smes, TRZISTE / MARKET 31: (1) pp. 39-59.
type of document: Journal paper/Article
number of independent citations: 12
language: English
URL

2019

Gáti Mirkó, Simay Attila Endre: GDPR – A személyes adatok védelme és ennek percepciója egy magyar kutatás tükrében, GLOSSA IURIDICA 6: (1-2) pp. 305-322.
type of document: Journal paper/Article
language: Hungarian

2019

Bauer András, Mitev Ariel Zoltán, Gáti Mirkó: Kommunikációs csatornák és az innovációs magatartás hatása a bizalomra, valamint a vevőkapcsolati teljesítményre a személyes értékesítésben, VEZETÉSTUDOMÁNY 50: (9) pp. 6-13.
type of document: Journal paper/Article
number of independent citations: 5
language: Hungarian
URL

2019

Bauer András, Berács József, Gáti Mirkó: Marketingkutatások változásai - visszatekintő elemzés egy tudományos folyóiratban megjelent publikációk alapján, VEZETÉSTUDOMÁNY 50: (12) pp. 32-49.
type of document: Journal paper/Article
number of independent citations: 3
language: Hungarian
URL

2018

Simay Attila Endre, Gáti Mirkó: Jó példa-e Kína? Feltáró kutatás a mobil közösségi kereskedelemről, VEZETÉSTUDOMÁNY 49: (12) pp. 11-23.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
URL

2018

Mirkó Gáti, Ariel Mitev, András Bauer: Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings, TRZISTE / MARKET 30: (2) pp. 165-176.
type of document: Journal paper/Article
number of independent citations: 11
language: English
URL

Number of independent citations to these publications:

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

number of scientific publications:

monographs and professional books:

monographs/books in which chapters/sections were contributed:

number of independent citations to scientific publications and creative works:

230

further relevant information regarding accreditation (in Hungarian)
2018, "Best paper" award, Budapest Management Review journal Editorial Office 2017, István Harsányi PhD prize, Hungarian Association for Innovation 2017, "Excellent articles" award, Budapest Management Review journal Editorial Office

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).