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personal data approved: 2022. II. 23.
Personal data
Erzsébet Hetesi
name Erzsébet Hetesi
name of institution
doctoral school
SzTE Doctoral School in Economics (Core member)
(discipline) Habilitation Comittee
Council of the Doctoral School
ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences
(discipline) Doctoral Council (external member)
SzTE 
Társadalomtudományi Doktori Tanács
the share of work in the different doctoral schools. SzTE Doctoral School in Economics 99%
SzTE DSE-SZTE (discipline) Habilitation Comittee 1%
accreditation statement submitted to: University of Szeged
HAC accreditation
full compliance
(2019. VII. 19.)
Contact details
E-mail address hetesieco.u-szeged.hu
phone number +36 62 544-486
own web page
Academic title
scientific degree, title Ph.D.
year degree was obtained 2001
discipline to which degree belongs business and management
institution granting the degree PTE-KTK (to be translated)
scientific degree, title Habilitation
year degree was obtained 2011
discipline to which degree belongs business and management
institution granting the degree University of Pécs
Employment
1979 - University of Szeged
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 5.5
number of students who fulfilled course requirements 2
students who obtained their degrees:
Anikó Almási PhD 2021  DSE-SZTE
Anita Kéri PhD 2020  DSE-SZTE
(50%) Eszter Megyeri PhD 2012  DSE-SZTE
Szabolcs Prónay PhD 2011  DSE-SZTE

completed course requirement:
Andrea Csovcsics (PhD) 2015/08  DSE-SZTE
Katalin Pap (PhD) 2016/08  DSE-SZTE
present PhD students:
(50%) Lilla Szabó-Hangya (PhD) (2024/08)  DSE-SZTE
(50%) Noémi Vizi (PhD) (2024/08)  DSE-SZTE
Dalma Vincze (PhD) (2023/01)  DSE-SZTE
  Thesis topic proposals
Research
research area Sociology of consumption, risk perception in health services, student satisfaction in higher education, loyalty in consumer and B2B markets, nonbusiness marketing, economics
research field in which current research is conducted business and management
Publications
2021

Kéri Anita, Hetesi Erzsébet: Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty, INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
type of document: Journal paper/Article
language: English
URL 
2021

Vilmányi Márton, Erzsébet Hetesi, Tarjányi Margit: Conflicts of Network Embeddedness in Healthcare Organizations, In: Pereira, Inês Veiga; Santos, José Duarte (szerk.) Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector, IGI Global (2021) pp. 45-64.
type of document: Part of book/Könyvfejezet (to be translated)
language: English
URL 
2021

Hetesi Erzsébet, Juhász Zoltán: Hitelesség és bizonytalanság a kommunikációban a COVID-19 idején, Közösségi Kapcsolódások – tanulmányok kultúráról és oktatásról 1: (1-2) pp. 146-159.
type of document: Journal paper/Article
language: Hungarian
URL 
2021

Juhász Zoltán, Hetesi Erzsébet: Characteristics of the communication during the Covid-19 pandemic in Hungary, In: Mirna, Leko Šimić (szerk.) Proceedings of 27th CROMAR Congress. Let the masks fall – New consumer in business and research, Josip Juraj Strossmayer University of Osijek (2021) pp. 110-138.
type of document: Part of book/Proceedings Paper
language: English
2020

Vilmányi Márton, Hetesi Erzsébet, Tarjányi Margit: Társadalmi beágyazottságból eredő konfliktusok egészségügyi szervezetekben, VEZETÉSTUDOMÁNY 51: (12) pp. 60-71.
type of document: Journal paper/Article
language: Hungarian
URL 
2019

E Hetesi, K Kazár, B Revesz: The Role of Personal Relationship and Information Technology in Business Markets, In: Saša, Drezgić; Saša, Žiković; Marko, Tomljanović (szerk.) Economics of Digital Transformation, University of Rijeka, Faculty of Economics and Business (2019) pp. 559-577.
type of document: Part of book/Proceedings Paper
language: English
2019

Juhász Zoltán, Hetesi Erzsébet, Buzás Norbert: A betegelégedettséget befolyásoló tényezők és a lojalitás vizsgálata a háziorvosi ellátásban, MARKETING ÉS MENEDZSMENT 53: (3) pp. 17-31.
type of document: Journal paper/Article
language: Hungarian
URL 
2019

Hetesi Erzsébet, Kéri Anita: Miért jönnek Magyarországra és mit várnak tőlünk a külföldi hallgatók? Magyarországon tanuló külföldi hallgatók motivációi és elvárásai, MARKETING ÉS MENEDZSMENT 52: (1) pp. 47-65.
type of document: Journal paper/Article
language: Hungarian
2018

Hetesi E, Kazár K, Révész B: Kapcsolati kommunikáció és kapcsolati sikeresség az üzleti piacokon, MARKETING ÉS MENEDZSMENT EMOK Különszám: pp. 31-42.
type of document: Journal paper/Article
language: Hungarian
2017

Hetesi E: A minőség, az elégedettség és a lojalitás mérésének problémái a szolgáltatásoknál, és azok hatása a jövedelmezőségre, MARKETING ÉS MENEDZSMENT 51: (1-2) pp. 68-75.
type of document: Journal paper/Article
language: Hungarian
Number of independent citations to these publications:
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
250
number of scientific publications:
243
monographs and professional books:
6
monographs/books in which chapters/sections were contributed:
18 
number of independent citations to scientific publications and creative works:
401
further relevant information regarding accreditation (in Hungarian)
MTA Gazdálkodástudományi Bizottság tudományos bizottsági tag, IAPNM (International Association on Public and Nonprofit Marketing alapító tagja, szerkesztőbizottsági tag: Marketing Menedzsment, Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, Responsibility and Sustainability, International Review on Public and Nonprofit Marketing (to be translated)

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )