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personal data approved: 2021. I. 20.
Personal data
Dóra Horváth
name Dóra Horváth
name of institution
doctoral school
BCE Doctoral School of Business and Management (Supervisor)
Council of the Doctoral School
BCE Doctoral School of Economics, Business and Informatics (Announcer of research topic)
the share of work in the different doctoral schools. BCE Doctoral School of Business and Management 35%
BCE Doctoral School of Economics, Business and Informatics 10%
BCE Doctoral School of Sociology and Communication Science 55%
accreditation statement submitted to: Corvinus University of Budapest
Contact details
E-mail address dora.horvathuni-corvinus.hu
phone number +36 1 482-5141
own web page
Academic title
scientific degree, title Ph.D.
year degree was obtained 2002
discipline to which degree belongs business and management
institution granting the degree Budapesti Közgadaságtud ás Államigazgatási Egyetem (to be translated)
scientific degree, title Habilitation
year degree was obtained 2015
discipline to which degree belongs business and management
institution granting the degree Corvinus University of Budapest
Employment
1996 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 11
number of students who fulfilled course requirements 5
students who obtained their degrees:
(50%) Daniella Dominika Galla (Horváth) PhD 2021  DSBM-CUB
Ágnes Buvár PhD 2019  TKDI2-BCE
Éva Markos-Kujbus PhD 2017  DSBM-CUB
Rita Lukács PhD 2017  DSBM-CUB
Tamás Viktor Csordás PhD 2016  DSBM-CUB
Nóra Nyirő PhD 2011  DSBM-CUB

completed course requirement:
(50%) Daniella Dominika Galla (Horváth) (PhD) 2021/08  DSBM-CUB
present PhD students:
(50%) Veronika Sára Szász (PhD) (2025/08)  DSBM-CUB
(50%) Márta Merkl (PhD) (2023/08)  DSBM-CUB
(50%) Máté Bencze (PhD) (2023/08)  DSBM-CUB
(50%) Balázs Fekete (PhD) (2022/08)  DSBM-CUB
(50%) Gábor Megyeri (PhD) (2022/08)  DSBM-CUB
(50%) Lachin Namaz (PhD) (2022/08)  DSBM-CUB
  Thesis topic proposals
Research
research area Social and economic issues of designcommunication Product design and product innovation Qualitative projective research approaches Man and artificial intelligence
research field in which current research is conducted business and management
media and communctions
Publications
2018

Cosovan Attila, Horváth Dóra, Mitev Ariel: A designkommunikáció antropológiai megközelítése, REPLIKA (106-107) pp. 233-245.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL 
2017

Horváth Dóra, Mitev Ariel: Bagoly mondja ... (?) Mondja bagoly! Fórumkommentek állatmetaforákon keresztüli befogadói értelmezése és értékelése, MARKETING ÉS MENEDZSMENT 51: (Különszám) pp. 49-62.
type of document: Journal paper/Article
language: Hungarian
2016

Horváth Dóra, Mitev Ariel: Internet Memes: The Meteorites of the Online World. Spontaneous Online Content with Corporate Relevance, In: De Pelsmacker, Patrick (szerk.) Advertising in New Formats and Media: Current Research and Implications for Marketers, Emerald Group Publishing Ltd. (2016) pp. 243-262.
type of document: Part of book/Könyvfejezet (to be translated)
number of independent citations: 2
language: English
2016

Cosovan Attila, Horváth Dóra: Emóció-Ráció: Tervezés-Vezetés: Designkommunikáció, VEZETÉSTUDOMÁNY 47: (3) pp. 36-45.
type of document: Journal paper/Article
number of independent citations: 6
language: Hungarian
2016

Mitev Ariel, Horváth Dóra: Internetes mémek a fogyasztók képtárában: Egy kiállítás mémei, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA (2) pp. 21-35.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
URL 
2015

Horváth Dóra, Mitev Ariel: Alternatív kvalitatív kutatási kézikönyv, Alinea Kiadó
type of document: Book/Monography
number of independent citations: 86
language: Hungarian
2014

Horváth Dóra, Mitev Ariel, Bauer András: Winning Media Strategies in the Time of the Economic Crisis, VEZETÉSTUDOMÁNY 45: (2) pp. 46-55.
type of document: Journal paper/Article
number of independent citations: 6
language: English
2012

Horváth Dóra, Csordás Tamás, Nyirő Nóra: Re-written by machine and new technology, PARTICIPATIONS: JOURNAL OF AUDIENCE & RECEPTION STUDIES 9: (2) pp. 526-557.
type of document: Journal paper/Article
number of independent citations: 4
language: English
URL 
2011

Nyirő Nóra, Csordás Tamás, Horváth Dóra: Competing by participation – A winning marketing tool, CM: CASOPIS ZA UPRAVLJANJE KOMUNICIRANJEM / COMMUNICATION MANAGEMENT QUARTERLY 4: ((21) Special Issue: Interrogating audiences: Theoretical horizons of participation) pp. 111-140.
type of document: Journal paper/Article
number of independent citations: 15
language: English
2002

Horváth Dóra, Sajtos László: How Do Mobiles Communicate? The Role of Product Design in Product Related Consumer Responses, ADVANCES IN CONSUMER RESEARCH 29: (1) pp. 237-238.
type of document: Journal paper/Article
number of independent citations: 12
language: English
Number of independent citations to these publications:134 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
164
number of scientific publications:
154
monographs and professional books:
8
monographs/books in which chapters/sections were contributed:
53 
scientific publications published abroad that meet the accreditation criteria:
33
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
17
number of independent citations to scientific publications and creative works:
400

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )