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Personal data sheet |
Print preview personal data approved: 2023. IX. 08. Publications |
2023
from data base, 2024. I. 03. |
Simay Attila Endre, Wei Yuling, Gyulavári Tamás, Syahrivar Jhanghiz, Gaczek Piotr, Hofmeister-Tóth Ágnes: The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS 35: (7) pp. 1569-1598. type of document: Journal paper/Article number of independent citations: 4 language: English URL |
2023
from data base, 2024. I. 03. |
Wei Yuling, Simay Attila Endre, Agárdi Irma, Syahrivar Jhanghiz, Hofmeister-Tóth Ágnes: Using Artificial Intelligence to Promote Branded Color Cosmetics, JOURNAL OF PROMOTION MANAGEMENT 29: (5) pp. 644-675. type of document: Journal paper/Article number of independent citations: 2 language: English URL |
2022
from data base, 2024. I. 03. |
Hofmeister-Tóth Agnes, Neulinger Agnes: The Importance and Realization of Personal Values and Cognitive Age, TRZISTE / MARKET 34: (1) pp. 25-40. type of document: Journal paper/Article language: English URL |
2021
from data base, 2024. I. 03. |
Hofmeister-Tóth Ágnes, Neulinger Ágnes: Az idősek iránti attitűd és az idős fogyasztók ábrázolása a tv reklámokban Magyarországon, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA 2: (2) pp. 65-80. type of document: Journal paper/Article language: Hungarian URL |
2021
from data base, 2024. I. 03. |
Hofmeister-Tóth Ágnes, Neulinger Ágnes, Debreceni János: Measuring discrimination against older people applying the Fraboni Scale of ageism, INFORMATION (BASEL) 12: (11) 458 type of document: Journal paper/Article number of independent citations: 2 language: English URL |
2020
from data base, 2024. I. 03. |
Debreceni János, Hofmeister Tóth Ágnes: A materializmus, boldogság, siker és élményfogyasztás összefüggéseinek vizsgálata tinédzserek körében, VEZETÉSTUDOMÁNY 51: (4) pp. 63-73. type of document: Journal paper/Article language: Hungarian URL |
2015
from data base, 2024. I. 03. |
Lynn Sudbury-Riley, Florian Kohlbacher, Agnes Hofmeister: Baby boomers of different nations: identifying horizontal international segments based on self-perceived age, INTERNATIONAL MARKETING REVIEW 32: (3-4) pp. 245-278. type of document: Journal paper/Article number of independent citations: 22 language: English URL |
2014
from data base, 2024. I. 03. |
Sudbury-Riley L, Hofmeister-Toth A, Kohlbacher F: A cross-national study of the ecological worldview of senior consumers, INTERNATIONAL JOURNAL OF CONSUMER STUDIES 38: (5) pp. 500-509. type of document: Journal paper/Article number of independent citations: 19 language: English URL |
2013
from data base, 2024. I. 03. |
Hofmeister Ágnes, Neulinger Ágnes: Characteristics of Materialism and Its Measurement: Assessing The Belk's Materialism Scale in Hungary, INTERNATIONAL JOURNAL OF CONSUMER STUDIES 37: (3) pp. 320-326. type of document: Journal paper/Article number of independent citations: 17 language: English URL |
2012
from data base, 2024. I. 03. |
Sudbury Riley L, Kohlbacher F, Hofmeister-Toth A: A cross-cultural analysis of pro-environmental consumer behaviour among seniors, JOURNAL OF MARKETING MANAGEMENT 28: (3-4) pp. 290-312. type of document: Journal paper/Article number of independent citations: 22 language: English URL |
| Number of independent citations to these publications: | 88 |
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