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personal data approved: 2019. XI. 28.
Personal data
István Piskóti
name István Piskóti
name of institution
doctoral school
ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences (Core member)
(discipline) Doctoral Council
(discipline) Habilitation Comittee
the share of work in the different doctoral schools. ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences 90%
ME HEDS (discipline) Doctoral Council 5%
ME HEDS (discipline) Habilitation Comittee 5%
accreditation statement submitted to: University of Miskolc
Contact details
E-mail address piskotiuni-miskolc.hu
phone number +36 46 565-197
mobile phone number +36 20 941-4687
own web page
Academic title
scientific degree, title CSc
year degree was obtained 1992
discipline to which degree belongs business and management
institution granting the degree HAS
scientific degree, title Ph.D.
year degree was obtained 1995
discipline to which degree belongs business and management
institution granting the degree Miskolci Egyetem (to be translated)
scientific degree, title Habilitation
year degree was obtained 2014
discipline to which degree belongs business and management
institution granting the degree University of Miskolc
Employment
1984 - University of Miskolc
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 33
number of students who fulfilled course requirements 22
students who obtained their degrees:
Adrienn Papp PhD 2019  HEDS
Anita Marien PhD 2017  HEDS
Dina Aswad PhD 2013  HEDS
Noémi Hajdú PhD 2013  HEDS
Anett Tőzsér PhD 2011  HEDS
Rita Gulyásné Kerekes PhD 2009  HEDS
Ákos Szántó PhD 2008  HEDS
Éva Nádor PhD 2006  HEDS
Attila Bernáth PhD 2005  HEDS
Szabolcs Nagy PhD 2005  HEDS
István Eszes PhD 2000  HEDS

completed course requirement, without degree or degree granting in process:
Katalin Nagy (PhD) 2013/08  HEDS
Orsolya Tóth (PhD) 2018/08  HEDS
present PhD students:
Attila Morva (PhD) (2023/08)  HEDS
Beáta Bihariné Kalászdi (PhD) (2022/08)  HEDS
Annamária Mató-Juhász (PhD) (2021/08)  HEDS
László Zoltán Nagy (PhD) (2021/08)  HEDS
  Thesis topic proposals
Research
research area Marketingstrategy, Marketingtheory, Innovationmarketing, Social Marketing, Marketing of Places, Business marketing
research field in which current research is conducted business and management
economics
Publications
2018

Papp Adrienn, Piskóti István: Supplier Innovation Value - First Results of an Empirical Researc, In: Filip, Vrhovnik (szerk.) Proceedings of the 9th Annual Global Business Conference, Innovation Institute (2018) pp. 165-175.
type of document: Part of book/Proceedings Paper
language: English
2017

Piskóti István: A desztinációmarketing hatékonysága - modellek, mérése, trendek és ezközök, PROSPERITAS 2017: (2) pp. 7-43.
type of document: Journal paper/Article
language: Hungarian
Full text 
2016

Piskóti István: Desztinációk márkázása, In: Bauer, András; Kolos, Krisztina (szerk.) Márkamenedzsment, Akadémiai Kiadó (2016) pp. 223-240.
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian
2016

Piskóti István: A business marketing identitása - elméleti, kutatási trendek, az innováció vezérelt modelll, VEZETÉSTUDOMÁNY XLVII: (április) pp. 35-44.
type of document: Journal paper/Article
language: Hungarian
Full text 
2016

Piskóti István: Marketing-driven Innovation Model and its Success Factors, In: Piskóti, István; Molnár, László (szerk.) Effective innovation and marketing solutions, GlobeEdit (2016) pp. 11-37.
type of document: Part of book/Könyvfejezet (to be translated)
language: English
2014

Piskóti István: Business marketingmenedzsment, Akadémiai Kiadó
type of document: Book/Monography
number of independent citations: 1
language: Hungarian
2012

Nagy Szabolcs, Piskóti István, Molnár László, Marien Anita: THE RELATIONSHIP BETWEEN VALUES AND GENERAL ENVIRONMENTAL BEHAVIOUR, ECONOMICS AND MANAGEMENT 17: (1) pp. 272-278.
type of document: Journal paper/Article
number of independent citations: 16
language: English
URL 
2012

Piskóti István: Régió- és településmarketing, Akadémiai Kiadó
type of document: Book/Monography
number of independent citations: 7
language: Hungarian
2009

Nagy Szabolcs, Piskóti István: A NEW CUSTOMER SATISFACTION MANAGEMENT MODEL (METHODOLOGY AND PRACTICE), EKONOMIKA IR VADYBA / ECONOMICS AND MANAGEMENT 14: pp. 483-490.
type of document: Journal paper/Article
number of independent citations: 23
language: English
URL 
2005

Józsa László, Piskóti István, Rekettye Gábor, Veres Zoltán: Döntésorientált marketing = Decision-oriented marketing, KJK-KERSZÖV Jogi és Üzleti Kiadó Kft.
type of document: Book/Monography
number of independent citations: 123
language: Angol, Magyar
Number of independent citations to these publications:170 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
243
number of scientific publications:
240
monographs and professional books:
16
monographs/books in which chapters/sections were contributed:
13 
scientific publications published abroad that meet the accreditation criteria:
30
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
16
number of independent citations to scientific publications and creative works:
456
further relevant information regarding accreditation (in Hungarian)
2012 - MTA Gazdálkodástudományi Bizottság tagja 2005 - 2012 MTA Marketingtudományi Bizottság alelnöke 1999 - 2005 MTA Általános Elméleti Marketing Albizottság elnöke, 1992 - 2012 Miskolci Akadémiai Bizottság Marketing Munka-bizottság elnöke, 2007- European Marketing Academy (EMAC) tagja 2007- Public-Non-profit Marketing Association tagja Ph.D védési bizottságban az ország 7 egyetemén, 35 alkalommal. 2012- MTA IX.o. Gazdálkodástudományi Bizottság tag 2018- MTA GTB alelnök, MTAB elnök, (to be translated)

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )