Csilla Horváth - ODT Personal data sheet


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Personal data sheet

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VALIDITY EXPIRED
personal data approved: 2022. IV. 26.

Personal data

name	Csilla Horváth
name of institution	Eötvös Loránd University, Budapest
doctoral school	ELTE Doctoral School of Business and Management (Academic staff member Az oktató a doktori iskola doktoranduszai számára oktat tantárgyat, és/vagy a doktori iskola megszavazta, hogy doktoranduszok számára kutatási témát írjon ki. )
the share of work in the different doctoral schools.	ELTE Doctoral School of Business and Management 100%

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2003
discipline to which degree belongs	business and management
institution granting the degree	Groningen University, The Netherlands

Employment
2022 -	Eötvös Loránd University, Budapest other (not specified) (nem nevesített)

Thesis topic supervisor
number of doctoral students supervised until now	1
number of students who fulfilled course requirements	0.5
students who obtained their degrees:

Research
research area	Marketing, (Responsible) Consumer Behavior, Brand Management
research field in which current research is conducted	business and management

Publications

2019

Davis Scott W., Horváth Csilla, Gretry Anaïs, Belei Nina: Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement, JOURNAL OF BUSINESS RESEARCH 100: pp. 150-164.
type of document: Journal paper/Article
number of independent citations: 10
language: English
URL

2018

Horváth Csilla, Feray Adıgüzel: Shopping enjoyment to the extreme, JOURNAL OF BUSINESS RESEARCH 86: pp. 300-310.
type of document: Journal paper/Article
number of independent citations: 29
language: English
URL

2015

Horváth C, Buttner O., Belei N., Adiguzel F.: Balancing the Balance, JOURNAL OF ECONOMIC PSYCHOLOGY 49: pp. 120-132.
type of document: Journal paper/Article
number of independent citations: 11
language: English
URL

2015

Horváth C, M. van Birgelen: The Role of Brands in the Behavior and Purchase Decisions of Compulsive versus Noncompulsive Buyers, EUROPEAN JOURNAL OF MARKETING 49: (1-2) pp. 2-21.
type of document: Journal paper/Article
number of independent citations: 26
language: English
URL

2014

Riel van A C, Horváth C.: Conceptualizing intuition as a mental faculty: Toward a "critique of intuitive reason" and a process model of intuition, In: Sinclair, Marta (szerk.) Handbook of Research Methods on Intuition, Edward Elgar (2014) pp. 42-56.
type of document: Part of book/Könyvfejezet (to be translated)
number of independent citations: 3
language: English
URL

2013

Wirtz J A, Ambtman A.den, Bloemer J., Horváth C., Ramaseshan B., Klundert J.van, Gurhan Z.: Managing Brands and Customer Engagement in Online Brand Communities, JOURNAL OF SERVICE MANAGEMENT 24: pp. 223-244.
type of document: Journal paper/Article
number of independent citations: 287
language: English
URL

2013

Horváth C, Adiguzel F., Herk H.van: Cultural Aspects of Compulsive Buying in Emerging and Developed Economies, ORGANIZATIONS AND MARKETS IN EMERGING ECONOMIES 4: (2) pp. 8-24.
type of document: Journal paper/Article
language: English
URL

2006

Fok D, Horváth C., Paap R., Franses P.H.: Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Promotions on Sales, JOURNAL OF MARKETING RESEARCH 43: pp. 443-461.
type of document: Journal paper/Article
number of independent citations: 29
language: English
URL

2005

Horváth C, Leeflang P.S.H., Wieringa J.E., Wittink D.R.: Competitive Reaction and Feedback Effects Based on VARX Models of Pooled Store Data, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 22: (4) pp. 415-426.
type of document: Journal paper/Article
number of independent citations: 16
language: English
URL

Number of independent citations to these publications:

411

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

number of scientific publications:

monographs and professional books:

monographs/books in which chapters/sections were contributed:

number of independent citations to scientific publications and creative works:

516

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).