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personal data approved: 2019. XI. 12.
Personal data
name László Kovács
name of institution
doctoral school
PE Multilingualism Doctoral School (Supervisor)
accreditation statement submitted to: University of Pannonia
Academic title
scientific degree, title Ph.D.
year degree was obtained 2011
discipline to which degree belongs linguistics
institution granting the degree Pannon University
Employment
2018 - Eötvös Loránd University, Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 1
number of students who fulfilled course requirements 0
students who obtained their degrees:
present PhD students:
Tysir Dridi (PhD) (2024/08)  MDS
  Thesis topic proposals
Research
research area Applied Linguistics, Brand Research, Mental Lexicon, Associations, Brand Associations
research field in which current research is conducted linguistics
business and management
Publications
2019

Kovács László: Insight of Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer, TRZISTE / MARKET 31: pp. 97-121.
type of document: Journal paper/Article
language: English
URL 
2019

Kovács László: Márka és márkanév, Tinta Könyvkiadó
type of document: Book/Monography
language: Hungarian
2019

Kovács László: Márkák, asszociációk és fogyasztás – változások a társadalom átalakulásának tükrében, ALKALMAZOTT NYELVTUDOMÁNY 19: (1) pp. 1-17.
type of document: Journal paper/Article
language: Hungarian
2018

Kovács László: Személynevek mint márkanevek. Márkanévként funkcionál-e egy irodalomtörténész neve?, In: Láng, Gusztáv; Pusztay, János; Sipos, Lajos; Vörös, Ferenc (szerk.) Élményközpont, Savaria University Press (2018) pp. 122-139.
type of document: Part of book/Szaktanulmány (to be translated)
language: Hungarian
2018

Kovács László: Bormárkanevek, In: Veszelszki, Ágnes (szerk.) Borkommunikáció, Századvég Kiadó (2018) pp. 124-137.
type of document: Part of book/Szaktanulmány (to be translated)
language: Hungarian
2017

Kovács László: Márka és márkanév, Tinta Könyvkiadó
type of document: Book/Monography
number of independent citations: 7
language: Hungarian
2016

Kovács László: Fachwortschatzunterricht zwischen Theorie und Praxis – Impulse aus der Psycholinguistik und aus der kognitiven Linguistik, In: Kreyer, Rolf; Schaub, Steffen; Güldenring, Barbara Ann (szerk.) Angewandte Linguistik in Schule und Hochschule, Peter Lang Verlag (2016) pp. 225-262.
type of document: Part of book/Szaktanulmány (to be translated)
language: German
2016

Kovács László: Marke im Kopf: ein kognitionslinguistischer Blick auf Markenbilder, In: Kastens, Inga Ellen; Busch, Albert (szerk.) Handbuch Wirtschaftskommunikation, Narr Francke Attempto Verrlag GmbH (2016) pp. 258-293.
type of document: Part of book/Szaktanulmány (to be translated)
number of independent citations: 1
language: German
2016

Kovács László: Netzwerkcharakter des mentalen Lexikons – Ergebnisse, Implikationen und Forschungsempfehlungen, GRAZER LINGUISTISCHE STUDIEN 86: pp. 5-33.
type of document: Journal paper/Article
language: German
2016

Kovács László: Kognitive Markenrepräsentationen im (inter)kulturellen Vergleich – Gemeinsamkeiten und Unterschiede bei deutschen und ungarischen Verbrauchern, GERMANICA WRATISLAVIENSIA 141: pp. 245-265.
type of document: Journal paper/Article
language: German
Number of independent citations to these publications:
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
65
number of scientific publications:
118
monographs and professional books:
6
monographs/books in which chapters/sections were contributed:
55 
art/engineering creative works:
0
scientific publications published abroad that meet the accreditation criteria:
10
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
7
number of independent citations to scientific publications and creative works:
221

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )