Print previewVALIDITY EXPIRED personal data approved: 2020. X. 24. Publications |
2019
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Alt Mónika Anetta, Săplăcan Zsuzsa, Berács József: Managerial framework for bank advertising, INTERNATIONAL JOURNAL OF BANK MARKETING 37: (7) pp. 1547-1565. type of document: Journal paper/Article number of independent citations: 3 language: English URL |
2019
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Nagy G., Houcine A, Bilgin-Wührer Z., Berács J., Hofer K., Wührer G.: How informal institutions facilitate the transformation of entrepreneurial capabilities into international business performance, In: Universitat, Hamburg (szerk.) A review of empirical studies on customer knowledge in marketing – current insights and future directions, Universität Hamburg (2019) 1205030609 type of document: Part of book/Proceedings Paper language: English
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2018
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Berács József: Vállalkozás és vállalkozó egyetemek, KÖZ-GAZDASÁG 13: (4) pp. 39-53. type of document: Journal paper/Article language: Hungarian URL |
2017
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Mónika Anetta Alt, Zsuzsanna Săplăcan, József Berács: Social responsiblity in bank communication with customers before the economic crisis, JOURNAL FOR EAST EUROPEAN MANAGEMENT STUDIES 22: (3) pp. 287-316. type of document: Journal paper/Article language: English URL |
2016
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Bauer András, Berács József: Marketing, Akadémiai Kiadó type of document: Book/Monography number of independent citations: 11 language: Hungarian
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2013
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Berács József, Zsótér Boglárka: Doktori iskolák összehasonlító értékelése törzstagjaik tudományos tevékenysége alapján, MAGYAR TUDOMÁNY 174: (2) pp. 176-189. type of document: Journal paper/Article number of independent citations: 2 language: Hungarian
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2003
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Berács József: Piacorientáció, érték és a marketing, VEZETÉSTUDOMÁNY 34: (5) pp. 13-25. type of document: Journal paper/Article number of independent citations: 3 language: Hungarian
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2000
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Hooley G, Cox T, Fahy J, Shipley D, Beracs J, Fonfara K, Snoj B: Market orientation in the transition economies of Central Europe, JOURNAL OF BUSINESS RESEARCH 50: (3) pp. 273-285. type of document: Journal paper/Article number of independent citations: 252 language: English URL |
1996
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Hooley G, Cox T, Shipley D, Fahy J, Beracs József, Kolos Krisztina: Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage, JOURNAL OF INTERNATIONAL BUSINESS STUDIES 27: (4) pp. 683-709. type of document: Journal paper/Article number of independent citations: 99 language: English URL |
1990
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Berács József, Heslop Louise A., Papadopoulos Nicolas: National stereotypes and product evaluations in a socialist country, INTERNATIONAL MARKETING REVIEW 7: (1) pp. 32-47. type of document: Journal paper/Article number of independent citations: 215 language: English
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| Number of independent citations to these publications: | 585  |
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