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personal data approved: 2019. XII. 17.
Personal data
József Berács
name József Berács
name of institution
doctoral school
BCE Doctoral School of Business and Management (Academic staff member)
Contact details
E-mail address jozsef.beracsuni-corvinus.hu
phone number +36 1 482-5062
Academic title
scientific degree, title Ph.D.
year degree was obtained 1993
discipline to which degree belongs economics
institution granting the degree Magyar Tudományos Akadémia (to be translated)
scientific degree, title DSc
year degree was obtained 2006
discipline to which degree belongs economics
institution granting the degree HAS
Employment
1974 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 11
number of students who fulfilled course requirements 7
students who obtained their degrees:
Gábor Nagy PhD 2015  DSBM-BCE
Attila Szőcs PhD 2013  DSBM-BCE
László Sajtos 2006  DSBM-BCE
Tamara Keszey 2005  DSBM-BCE
Erzsébet Malota 2004  DSBM-BCE
Tibor Mandják 2003  DSBM-BCE
Krisztina Kolos 1999  DSBM-BCE

completed course requirement, without degree or degree granting in process:
László-Csaba Seer (PhD) 2014/08  DSBM-BCE
  Thesis topic proposals
Research
research area Marketing theory, marketing strategy, emerging and transition economies, strategic management. Market orientation in higher education and international competitiveness. County Image and CoO effect.
research field in which current research is conducted business and management
economics
Publications
2019

Alt Mónika Anetta, Săplăcan Zsuzsa, Berács József: Managerial framework for bank advertising, INTERNATIONAL JOURNAL OF BANK MARKETING 37: (7) pp. 1547-1565.
type of document: Journal paper/Article
language: English
URL 
2019

Nagy G., Houcine A, Bilgin-Wührer Z., Berács J., Hofer K., Wührer G.: How informal institutions facilitate the transformation of entrepreneurial capabilities into international business performance, In: Universitat, Hamburg (szerk.) 48th EMAC annual conference, Universität Hamburg (2019) 1205030609
type of document: Part of book/Proceedings Paper
language: English
2018

Berács József: Vállalkozás és vállalkozó egyetemek, KÖZ-GAZDASÁG 13: (4) pp. 39-53.
type of document: Journal paper/Article
language: Hungarian
2017

Mónika Anetta Alt, Zsuzsanna Săplăcan, József Berács: Social responsiblity in bank communication with customers before the economic crisis, JOURNAL FOR EAST EUROPEAN MANAGEMENT STUDIES 22: (3) pp. 287-316.
type of document: Journal paper/Article
language: English
URL 
2016

Bauer András, Berács József: Marketing, Akadémiai Kiadó
type of document: Book/Monography
number of independent citations: 8
language: Hungarian
2013

Berács József, Zsótér Boglárka: Doktori iskolák összehasonlító értékelése törzstagjaik tudományos tevékenysége alapján, MAGYAR TUDOMÁNY 174: (2) pp. 176-189.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
2003

Berács József: Piacorientáció, érték és a marketing, VEZETÉSTUDOMÁNY 34: (5) pp. 13-25.
type of document: Journal paper/Article
number of independent citations: 3
language: Hungarian
2000

Hooley G, Cox T, Fahy J, Shipley D, Beracs J, Fonfara K, Snoj B: Market orientation in the transition economies of Central Europe, JOURNAL OF BUSINESS RESEARCH 50: (3) pp. 273-285.
type of document: Journal paper/Article
number of independent citations: 243
language: English
URL 
1996

Hooley G, Cox T, Shipley D, Fahy J, Beracs József, Kolos Krisztina: Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage, JOURNAL OF INTERNATIONAL BUSINESS STUDIES 27: (4) pp. 683-709.
type of document: Journal paper/Article
number of independent citations: 98
language: English
URL 
1990

Berács József, Heslop Louise A., Papadopoulos Nicolas: National stereotypes and product evaluations in a socialist country, INTERNATIONAL MARKETING REVIEW 7: (1) pp. 32-47.
type of document: Journal paper/Article
number of independent citations: 215
language: English
Number of independent citations to these publications:569 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria (TV):
229
number of scientific publications (TV):
258
monographs and professional books (TV):
23
monographs/books in which chapters/sections were contributed:
15 
scientific publications published abroad that meet the accreditation criteria (TV):
71
publications not in Hungarian, published in Hungary, meeting the accreditation criteria (TV):
36
number of independent citations to scientific publications and creative works (TV):
2205
further relevant information regarding accreditation (in Hungarian)
President of the European Marketing Academy (2006-2008), EMAC Fellow from 1999 General Assembly Representative of the Hungarian Academy of Sciences 2010-2013

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )