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personal data approved: 2017. XI. 06.
Personal data
Ákos Varga
name Ákos Varga
year of birth 1982
name of institution
doctoral school
BCE Doctoral School of Business and Management (Academic staff member)
Contact details
E-mail address akos.vargauni-corvinus.hu
phone number +36 1 482-5490
Academic title
scientific degree, title Ph.D.
year degree was obtained 2012
discipline to which degree belongs business and management
institution granting the degree University of Kaposvár
Employment
2004 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now
number of students who fulfilled course requirements
students who obtained their degrees:
Research
research area Consumer behavior, online marketing, neuromarketing.
research field in which current research is conducted business and management
media and communctions
Publications
2016

Varga Ákos, Zsólyom Laura: A mozifilmekben lévő termékmegjelenítések észlelésének nemek szerinti különbségei, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA : (2016/4.) pp. 67-84.
type of document: Journal paper/Article
language: Hungarian
DOI 
2016

Varga Ákos: Neuromarketing, a marketingkutatás új iránya, VEZETÉSTUDOMÁNY 47: (9) pp. 55-63.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
2016

Ákos Varga, Ildikó Kemény: Examining Young People's Attitude toward Special Domestic Items in Hungary, EUROPEAN JOURNAL OF BUSINESS SCIENCE AND TECHNOLOGY 2: (2) pp. 140-150.
type of document: Journal paper/Article
language: English
2015

SZENTE V, SZIGETI O, POLERECZKI ZS, VARGA Á, SZAKÁLY Z: Towards a new strategy for organic milk marketing in Hungary, ACTA ALIMENTARIA HUNGARICA 44: (1) pp. 32-38.
type of document: Journal paper/Article
language: English
DOI 
2015

Varga Ákos, Kemény Ildikó: Examining Young People’s Attitude toward Special Domestic Items in Hungary, In: Szerk.: Svatopluk Kapounek 18 Annual International Conference ENTERPRISE AND COMPETITIVE ENVIRONMENT Conference Proceedings: March 5–6, 2015 Mendel University in Brno Czech Republic. Brno: Mendel University in Brno, 2015. pp. 967-976.
type of document: Part of book/Proceedings Paper
language: English
2015

Varga Ákos, Kemény Ildikó: A hungarikumok hatása a fiatal generációra, In: Szerk.: Malota Erzsébet Marketing nemzetközi színtéren: Esettanulmányok a hazai és külföldi piacokról. Budapest: Alinea Kiadó, 2015. pp. 29-34.
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian
2012

Varga Ákos, Pintér Attila: Marketingkommunikáció, In: Szerk.: Szakály Zoltán, Szerk.: Szente Viktória Agrártermékek közvetlen értékesítése, marketingje. Budapest: Magyar Agrárkamara; Szaktudás, 2012. pp. 108-117. (Business sorozat)
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian
2011

Ákos Varga, Szilárd Berke, Sára Szabó: Consumer judgment of advertisings strategies in the dairy products market, REGIONAL AND BUSINESS STUDIES 3: (No 1 / Suppl 1) pp. 641-646.
type of document: Journal paper/Konferenciaközlemény
language: English
URL 
2011

Varga Ákos, Berke Szilárd: Tejreklámok kvalitatív elemzése a kognitív válaszelemzés módszerével [Qualitative analysis of milk advertisements with cognitive response analysis], TEJIPAR: A TEJIPARI IGAZGATÓSÁG ÉS A MITE TEJIPARI SZAKOSZTÁLYÁNAK KÖZLEMÉNYEI 71: (1-2) pp. 63-70.
type of document: Journal paper/Article
language: Hungarian
2009

Varga Ákos: Utilization of new marketing applications to the Hungarian market, ACTA SCIENTIARUM SOCIALIUM 30: pp. 131-135.
type of document: Journal paper/Article
language: English
Number of independent citations to these publications:
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
22
number of scientific publications:
41
monographs and professional books:
0
monographs/books in which chapters/sections were contributed:
2 
number of independent citations to scientific publications and creative works:
2

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )