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personal data approved: 2018. V. 28.
Personal data
László Józsa
name László Józsa
name of institution
doctoral school
SzE Doctoral School of Regional Sciences and Business Administration (Core member)
(discipline) Doctoral Council
(discipline) Habilitation Comittee
the share of work in the different doctoral schools. SzE Doctoral School of Regional Sciences and Business Administration 98%
SzE DSRSBA (discipline) Doctoral Council 1%
SzE DSRSBA (discipline) Habilitation Comittee 1%
accreditation statement submitted to: Széchenyi István University, Győr
HAC accreditation
full compliance
(2014. XII. 12.)
Contact details
E-mail address jozsalvnet.hu
phone number +36 96 503-487
mobile phone number +36 20 946-3319
Academic title
scientific degree, title CSc
year degree was obtained 1994
discipline to which degree belongs economics
institution granting the degree HAS
Employment
2003 - BGF Külkereskedelmi Főiskolai Kara (fél állás) (research institute, not university)
other (not specified) (főisk. tanár)
2003 - Széchenyi István University, Győr
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 27.5
number of students who fulfilled course requirements 20
students who obtained their degrees:
Árpád Brányi PhD 2016  DSRSBA
Dániel Róbert Szabó PhD 2016  DSRSBA
Gábor ifj. Rekettye PhD 2016  DSRSBA
Tamás Brányi PhD 2015  DSRSBA
Boglárka Eisingerné Balassa PhD 2013  DSRSBA
Annamária Sasné Grósz PhD 2011  DSRSBA
(50%) Edit Süle PhD 2011  DSRSBA
Orsolya Veronika Zsellér PhD 2011  DSRSBA
Barbara Hegyi PhD 2010  DSRSBA
Veronika Keller PhD 2010  DSRSBA
Csilla Czeglédi PhD 2009  DSRSBA
Eszter Tárkányi PhD 2009  DSRSBA
János Puster PhD 2009  DSRSBA
Andrea Csépe PhD 2008  ISDSMOS
Ida Ercsey PhD 2008  DSRSBA
László Takács PhD 2008  DSRSBA
Adrienn Dernóczy PhD 2007  SOE-SZIDI (to be translated)
Árpád Ferenc Papp-Váry PhD 2007  SOE-SZIDI (to be translated)
Gizella Kontó PhD 2005  

students with degree granting in process:
Zsuzsa Darida PhD (2020/03)  DSRSBA
present PhD students:
Anett Kocsis (PhD) (2019/08)  DSRSBA
  Thesis topic proposals
Research
research area Marketing Strategy. Selling systems, SP. Marketing Planning
research field in which current research is conducted business and management
Publications
2017

Huszarik Erika Seres, Jozsa Laszlo, Hevesi Andrej: Client groups in the early stage of the lifecycle of business relationships on the advertising market, MARKETYNH I MENEDZHMENT INNOVACIJ / MARKETING AND MANAGEMENT OF INNOVATIONS 3: pp. 23-32.
type of document: Journal paper/Article
language: English
URL 
2015

Józsa László, Brányi Árpád: A társadalmi tőke egyes elemeinek hatása együttműködő dunántúli borászati vállalatok árpolitikájára, VEZETÉSTUDOMÁNY 46: (9-10) pp. 25-34.
type of document: Journal paper/Article
language: Hungarian
2014

Józsa László : Marketingstratégia, Budapest: Akadémiai Kiadó, 396 p.
type of document: Book/Monography
number of independent citations: 4
language: Hungarian
2014

Eisingerné Balassa Boglárka, Józsa László: A mozaikcsaládok fogyasztási döntései, MARKETING ÉS MENEDZSMENT 48: (1) pp. 3-12.
type of document: Journal paper/Article
language: Hungarian
2014

Józsa László, Brányi Tamás, Sólyom Andrea: Influence of company's power position on competitiveness in supply chains, ASIAN JOURNAL OF BUSINESS RESEARCH 4: (2) pp. 52-62.
type of document: Journal paper/Article
language: English
2011

Fam K S, Merrillees, B, Richard, J. E, Józsa L, Li, Y, Krisjanous, J: In store marketing a strategic perspective, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS 23: (2) pp. 165-176.
type of document: Journal paper/Article
number of independent citations: 10
language: English
2010

Józsa L, Insch, A., Krisjanous, J, Fam, K-S: Beliefs about advertising in China, JOURNAL OF CONSUMER MARKETING 27: (7) pp. 594-603.
type of document: Journal paper/Article
number of independent citations: 7
language: English
2005

Józsa László, Piskóti István, Rekettye Gábor, Veres Zoltán : Döntésorientált marketing = Decision-oriented marketing, Budapest: KJK-KERSZÖV Jogi és Üzleti Kiadó Kft., 826 p.
type of document: Book/Monography
number of independent citations: 111
language: Magyar és angol
2000

Józsa László : Marketingstratégia, Budapest: Műszaki Könyvkiadó, 360 p.
type of document: Book/Monography
number of independent citations: 65
language: Hungarian
2000

Józsa L : Marketing, Veszprém: Veszprémi Egyetem, 317 p.
type of document: Book/Monography
number of independent citations: 56
language: Hungarian
Number of independent citations to these publications:253 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
245
number of scientific publications:
282
monographs and professional books:
15
monographs/books in which chapters/sections were contributed:
25 
scientific publications published abroad that meet the accreditation criteria:
103
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
14
number of independent citations to scientific publications and creative works:
416
further relevant information regarding accreditation (in Hungarian)
Adjunct Professor (JK Lakshmipat University, Jaipur, India, 2013), Visiting Professor (Victoria University, Wellington, NZ), MAG (Marketing in Asia Group) vice-president, Professor of Selye University (Slovakia) Guest Professor of Huazhong University of Science and Technology (Kína)


2018. IX. 18.
ODT ülés
Az ODT következő ülésére 2018. október 5-én 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )