Ágnes Buvár - ODT Personal data sheet


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Personal data sheet

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personal data approved: 2024. I. 05.

Personal data

name	Ágnes Buvár
name of institution	Eötvös Loránd University, Budapest Corvinus University of Budapest
doctoral school	ELTE Doctoral School of Psychology (Supervisor Az oktató valamelyik doktori iskolában egy vagy több doktorandusz vagy doktorjelölt munkáját irányítja. ) BCE Doctoral School of Sociology and Communication Science (Supervisor Az oktató valamelyik doktori iskolában egy vagy több doktorandusz vagy doktorjelölt munkáját irányítja. )
the share of work in the different doctoral schools.	BCE Doctoral School of Sociology and Communication Science 100%

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2019
discipline to which degree belongs	media and communctions
institution granting the degree	Corvinus University of Budapest

Employment
2018 -	Eötvös Loránd University, Budapest university professor or researcher

Thesis topic supervisor

number of doctoral students supervised until now

number of students who fulfilled course requirements

students who obtained their degrees:

present PhD students:

(50%)	Dániel József Sziva	(PhD)	(2027/08)	DSP1-ELTE
(50%)	Zsófia Péntek	(PhD)	(2027/08)	DSP1-ELTE
(50%)	Zipporah Mwangi	(PhD)	(2026/08)	DSSCS-CUB

Research
research area	psychology of advertising, persuasive communication, sustainability
research field in which current research is conducted	psychology

Publications

2023

Buvár Ágnes, Orosz Gábor: Adult-focused Sharenting Does not Pay Out: Sharenting in Sponsored Posts Elicits Negative Ethical Attitudes if the Product is Adult-related, but not When it is Child-related, JOURNAL OF MARKETING COMMUNICATIONS
type of document: Journal paper/Article
language: English
URL

2023

Buvár Ágnes, Zsila Ágnes, Orosz Gábor: Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts, FRONTIERS IN PSYCHOLOGY 14: 1112762
type of document: Journal paper/Article
language: English
URL

2023

Buvár Ágnes, Gáti Mirkó: Digital marketing adoption of microenterprises in a technology acceptance approach, MANAGEMENT AND MARKETING 18: (2) pp. 127-144.
type of document: Journal paper/Article
language: English
URL

2023

Buvár Ágnes, Varga Renáta: A termék-influenszer összeillés és a szponzorált tartalom jelölésének együttes hatása a környezettudatos szponzorált posztok értékelésére, MAGYAR PSZICHOLÓGIAI SZEMLE
type of document: Journal paper/Article
language: Hungarian
URL

2022

Hódi Boglárka, Barkász Dominika Anna, Buvár Ágnes: “Mindegy, mit reklámoz; lényeg, hogy szeretem”, MARKETING ÉS MENEDZSMENT 56: (EMOK Különszám) pp. 7-17.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL

2022

Buvár Ágnes, Szilágyi Sára Franciska, Balogh Eszter, Zsila Ágnes: COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction, PLOS ONE 17: (10) p. e0276143.
type of document: Journal paper/Article
language: English
URL

2021

Buvár Ágnes: Reklám és meggyőzési tudatosság, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA (2021/1. szám) pp. 83-93.
type of document: Journal paper/Article
language: Hungarian
URL

2020

Buvár Ágnes, Orosz Gábor: “Branded, biased and it wants to sell a product”, INTERNATIONAL JOURNAL OF ADVERTISING 39: (1) pp. 32-50.
type of document: Journal paper/Article
number of independent citations: 4
language: English
URL

2019

Buvár Ágnes: A tipikus reklámok reprezentációjának hatása a szponzorált tartalmak felismerésére és értékelésére, MÉDIAKUTATÓ: MÉDIAELMÉLETI FOLYÓIRAT 20: (2) pp. 47-59.
type of document: Journal paper/Article
language: Hungarian
Full text

2018

Buvár Ágnes: #Reklám, #hirdetés, #fizetett tartalom: A reklámfelismerés szerepe a reklámmal kapcsolatos attitűdök aktiválásában szponzorált tartalmak esetén, MARKETING ÉS MENEDZSMENT 52: (3-4) pp. 33-44.
type of document: Journal paper/Article
number of independent citations: 3
language: Hungarian
URL

Number of independent citations to these publications:

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

number of scientific publications:

monographs and professional books:

monographs/books in which chapters/sections were contributed:

number of independent citations to scientific publications and creative works:

Supervision
thesis supervisor	Dóra Horváth
one supervisor or with co-supervisor	individual
degree	PhD
starting of doctoral studies	2012
date of final certificate (year,month)	2015/08
year in which degree was obtained	2019
diszertáció	Main findings in the thesis (in Hungarian)Main findings in the thesis (in English)The thesis
data of the public discussion	defense

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).