Éva Markos-Kujbus - ODT Personal data sheet


	Login Forum Organisation officers member institutions resolutions (in Hung.) by-laws (in Hung.) regulations Doctoral program doctoral schools by institution by research field by number ceased working academic staff member by name by research topic archives thesis topic proposals by doctoral school by research field by research topic supervision of PhD students search students Theses defended by institution by research field by name by date by doctoral school Naturalized degrees by institution by research field by name by date Habilitation presentations by institution by branch of science by name Documents (all in Hung.) public documents news legal backgrounds guidelines Contacts contact details partners

Personal data sheet

Print preview

personal data approved: 2023. I. 10.

Personal data

name	Éva Markos-Kujbus
name of institution	Corvinus University of Budapest
doctoral school	BCE Doctoral School of Business and Management (Supervisor Az oktató valamelyik doktori iskolában egy vagy több doktorandusz vagy doktorjelölt munkáját irányítja. )
accreditation statement submitted to:	Corvinus University of Budapest

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2017
discipline to which degree belongs	business and management
institution granting the degree	Corvinus University of Budapest

Employment
2013 -	Corvinus University of Budapest other (not specified) (egyetemi adjunktus)

Thesis topic supervisor

number of doctoral students supervised until now

number of students who fulfilled course requirements

students who obtained their degrees:

present PhD students:

(50%)	Áron Szabó	(PhD)	(2026/08)	DSBM-CUB
(50%)	Levente Kökény	(PhD)	(2026/08)	DSBM-CUB

Research
research area	- electronic word-of-mouth - virtual communities - online consumer's participation
research field in which current research is conducted	business and management

Publications

2022

Horváth Dóra, Ásványi Katalin, Cosovan Attila, Csordás Tamás, Faludi Julianna, Galla Daniella, Zita Komár, Markos-Kujbus Éva, Simay Attila Endre: Online only, SOCIETY AND ECONOMY 44: (1) pp. 2-21.
type of document: Journal paper/Article
number of independent citations: 6
language: English
URL

2020

Markos-Kujbus Éva, Buzás Janka: Véleményvezér... véleményformáló, influenszer, híresség?, In: Gálik, Mihály; Csordás, Tamás (szerk.) A média gazdaságtanának kézikönyve, Médiatudományi Intézet (2020) pp. 255-264.
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian

2020

Ásványi Katalin, Markos-Kujbus Éva, Csordás Tamás: Budapesti szállodák facebook-válságkommunikációjának dinamikája a covid-19 járvány kezdetén, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA 9: (4) pp. 95-107.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
URL

2019

Csordás Tamás, Markos-Kujbus Éva, Boros Kitti: Practitioners’ perception of hotels’ family-friendliness, KÖZGAZDÁSZ FÓRUM / FORUM ON ECONOMICS AND BUSINESS 22: (2(139)) pp. 25-42.
type of document: Journal paper/Article
language: English

2018

Csordás Tamás, Markos-Kujbus Éva: Netnográfia – a pozitív és negatív online szájreklám tartalmi tulajdonságai, REPLIKA (106-107) pp. 185-198.
type of document: Journal paper/Article
language: Hungarian
URL

2017

Markos-Kujbus Éva: Az online szájreklám (e-WOM) mint marketingkommunikációs eszköz. Az online fogyasztói vélemények információs szerepe a TripAdvisor példáján keresztül = Electronic word-of-mouth as a marketing communications tool. The information role of consumer opinions in the case of TripAdvisor, Budapesti Corvinus Egyetem
type of document:
language: Angol, Magyar
URL

2016

Markos-Kujbus Éva: Az on-line szájreklám (electronic word-of-mouth) jellemzői a marketingkommunikáció szempontjából, VEZETÉSTUDOMÁNY 47: (6) pp. 52-63.
type of document: Journal paper/Article
number of independent citations: 8
language: Hungarian

2016

Markos-Kujbus Éva, Gerencsér Orsolya: A NEGATÍV E-WOM ELSÖPRŐ EREJE, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA 5: (4) pp. 17-32.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL

2015

Markos-Kujbus Éva, Csordás Tamás, Gáti Mirkó: Small businesses and their social media audiences, KÖZGAZDÁSZ FÓRUM / FORUM ON ECONOMICS AND BUSINESS 18: (123) pp. 77-98.
type of document: Journal paper/Article
language: English

2014

Csordás Tamás, Markos-Kujbus Éva, Gáti Mirkó: The Attributes of Social Media as a Strategic Marketing Communication Tool, JOURNALISM AND MASS COMMUNICATION 4: (1) pp. 48-71.
type of document: Journal paper/Article
number of independent citations: 19
language: English
URL

Number of independent citations to these publications:

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

number of scientific publications:

monographs and professional books:

monographs/books in which chapters/sections were contributed:

scientific publications published abroad that meet the accreditation criteria:

publications not in Hungarian, published in Hungary, meeting the accreditation criteria:

number of independent citations to scientific publications and creative works:

115

Supervision
thesis supervisor	Dóra Horváth
one supervisor or with co-supervisor	individual
degree	PhD
starting of doctoral studies	2010
date of final certificate (year,month)	2013/08
year in which degree was obtained	2017
diszertáció	Main findings in the thesis (in Hungarian)Main findings in the thesis (in English)The thesis
data of the public discussion	defense