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Personal data sheet
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personal data approved: 2024. I. 11.
Personal data
Erzsébet Malota
name Erzsébet Malota
name of institution
doctoral school
BCE Doctoral School of Business and Management (Supervisor)
the share of work in the different doctoral schools. BCE Doctoral School of Business and Management 100%
accreditation statement submitted to: Corvinus University of Budapest
Academic title
scientific degree, title Ph.D.
year degree was obtained 2008
discipline to which degree belongs business and management
institution granting the degree Corvinus University Budapest
Employment
2008 - Corvinus University of Budapest
other (not specified) (egyetemi docens)
Thesis topic supervisor
number of doctoral students supervised until now 2
number of students who fulfilled course requirements 0
students who obtained their degrees:
Anna Török PhD 2023  DSBM-CUB
Attila Mucsi PhD 2022  DSBM-CUB
Eszter Bogáromi PhD 2022  DSBM-CUB
completed course requirement:
Attila Mucsi (PhD) 2021/08  DSBM-CUB
Eszter Bogáromi (PhD) 2017/08  DSBM-CUB
present PhD students:
Bettina Bifkovics (PhD) (2025/08)  DSBM-CUB
Research
research area intercultural communication, international marketing
research field in which current research is conducted business and management
Publications
2022

 Borquez Claudia Lizzette Gomez, Török Anna, Centeno Edgar, Malota Erzsébet: Systematic literature review of the female stereotypes in advertising within the different periods of feminism, In: Juliann, Allen; Bruna, Jochims; Shuang, Wu (szerk.) Celebrating the Past and Future of Marketing and Discovery with Social Impact, Springer International Publishing (2022) pp. 319-320.
type of document:
language: English
2021

 Malota Erzsébet, Mucsi Attila: Tasting a new culture, FOOD CULTURE & SOCIETY Early Access
type of document: Journal paper/Article
language: English
URL 
2021

 Török Anna, Malota Erzsébet: Femvertising, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA (2) pp. 103-117.
type of document: Journal paper/Article
language: Hungarian
URL 
2020

 Mucsi Attila, Malota Erzsébet, Török Anna: Kulturális sokk és pozitív szájreklám – a felsőoktatásban tanuló külföldi hallgatók körében, VEZETÉSTUDOMÁNY 51: (2) pp. 23-31.
type of document: Journal paper/Article
number of independent citations: 2
language: Hungarian
URL 
2020

 Mucsi Attila, Malota Erzsébet, Török Anna: A külföldi tanulási motivációk és a felsőoktatással való elégedettség összefüggései, EDUCATIO 29: (1) pp. 116-124.
type of document: Journal paper/Article
language: Hungarian
URL 
2019

 Malota Erzsébet, Gyulavári Tamás, Bogáromi Eszter: „Az vagy, amit megeszel”, VEZETÉSTUDOMÁNY 50: (1) pp. 80-88.
type of document: Journal paper/Article
number of independent citations: 15
language: Hungarian
URL 
2019

 Gyulavári Tamás, Malota Erzsébet: The role of culture personality and self-congruity in the evaluation of cultures as destinations, TOURISM REVIEW 74: (3) pp. 632-645.
type of document: Journal paper/Article
number of independent citations: 3
language: English
URL 
2019

 Malota Erzsébet, Mucsi Attila: Sok(k) meglepetés Magyarországon : Kultúrsokk és országimázs magyar és külföldi hallgatók szemével, JEL-KÉP: KOMMUNIKÁCIÓ KÖZVÉLEMÉNY MÉDIA 8: (1) pp. 53-62.
type of document: Journal paper/Article
language: Hungarian
URL 
2018

 Tamás Gyulavári, Erzsébet Malota: Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations?, TRZISTE / MARKET 30: (1) pp. 77-91.
type of document: Journal paper/Article
number of independent citations: 3
language: English
URL 
2018

 Malota Erzsébet, Gyulavári Tamás: The Role Of Culture Personality And The Self-Congruence Theory In The Evaluation Of A Country, In: Gounaris, Spiros; Alexandr, Matthew; Hamilton, Kathy; Karampela, Maria; Lacka, Ewelina (szerk.) 47th EMAC Conference, University of Strathclyde (2018) p. 1.
type of document:
language: English
Number of independent citations to these publications:23 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
129
number of scientific publications:
121
monographs and professional books:
7
monographs/books in which chapters/sections were contributed:
15 
scientific publications published abroad that meet the accreditation criteria:
37
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
5
number of independent citations to scientific publications and creative works:
537

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )