Zsolt Polereczki - ODT Personal data sheet


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Personal data sheet

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VALIDITY EXPIRED
personal data approved: 2020. I. 20.

Personal data

name	Zsolt Polereczki
name of institution	University of Debrecen
doctoral school	DE Károly Ihrig Doctoral School of Management and Business (Academic staff member Az oktató a doktori iskola doktoranduszai számára oktat tantárgyat, és/vagy a doktori iskola megszavazta, hogy doktoranduszok számára kutatási témát írjon ki. )
the share of work in the different doctoral schools.	DE Károly Ihrig Doctoral School of Management and Business 100%

Contact details
E-mail address	polereczki.zsoltecon.unideb.hu
phone number	+36 52 526-927
	own web page

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2011
discipline to which degree belongs	business and management
institution granting the degree	Kaposvár University

Employment
2013 -	University of Debrecen university professor or researcher

Thesis topic supervisor

number of doctoral students supervised until now

number of students who fulfilled course requirements

students who obtained their degrees:

Rendra Widyatama

PhD

2020

KIDSMB

Thesis topic proposals

Research
research area	Market orientation among food processing SME-s, Food relatad consumer behaviour, Innovation abilities in the food industry
research field in which current research is conducted	business and management

Publications

2017

Szakály Z, Polereczki Zs: Táplálkozás genomika és személyre szabott táplálkozás, In: Szerk.: Szakály Z Élelmiszer-marketing. Budapest: Akadémiai Kiadó, 2017. pp. 494-502.
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian

2017

Polereczki Zs: A marketingstratégiai tervezés összefüggései, In: Szerk.: Szakály Z Élelmiszer-marketing. Budapest: Akadémiai Kiadó, 2017. pp. 175-189.
type of document: Part of book/Könyvfejezet (to be translated)
language: Hungarian

2017

Kovács Bence, Szakály Zoltán, Kontor Enikő, Polereczki Zsolt: A piacorientáció kulturális és magatartási megközelítésének empirikus összehasonlító elemzése, JELENKORI TÁRSADALMI ÉS GAZDASÁGI FOLYAMATOK 12: (4) pp. 159-174.
type of document: Journal paper/Article
language: Hungarian

2017

Polereczki Zs: Piacorientáció és vállalati teljesítmény a hazai élelmiszeripari KKV-szektorban, In: Szerk.: Szakály Z Élelmiszer-marketing. Budapest: Akadémiai Kiadó, 2017. pp. 244-250.
type of document: Part of book/Szaktanulmány (to be translated)
language: Hungarian

2016

SZAKÁLY ZOLTÁN, BALOGH PÉTER, CSATÁRINÉ DOGI ILONA, POLERECZKI ZSOLT: Fogyasztói etnocentrizmus vizsgálata Magyarországon – Ajánlások a magyar élelmiszer-gazdaság számára, GAZDÁLKODÁS 60: (2) pp. 153-174.
type of document: Journal paper/Article
language: Hungarian
URL

2016

Polereczki Zs, Sz Vukoszávlyev, Véha M, Szakály Z: Market orientation of the Hungarian SMEs working in the meat processing and dairy industries, ACTA UNIVERSITATIS SAPIENTIAE 9: pp. 18-32.
type of document: Journal paper/Article
number of independent citations: 1
language: English

2016

Szakály Zoltán, Polereczki Zsolt, Kovács Sándor: Consumer attitudes toward genetic testing and personalised nutrition in Hungary, ACTA ALIMENTARIA HUNGARICA 45: (4) pp. 500-508.
type of document: Journal paper/Article
language: English
URL

2015

SZENTE V, SZIGETI O, POLERECZKI ZS, VARGA Á, SZAKÁLY Z: Towards a new strategy for organic milk marketing in Hungary, ACTA ALIMENTARIA HUNGARICA 44: (1) pp. 32-38.
type of document: Journal paper/Article
language: English
DOI

2015

Polereczki Zsolt: Neuromarketing – A fogyasztói magatartás vizsgálatának új lehetőségei, TÁPLÁLKOZÁSMARKETING 2: (1) p. in press.
type of document: Journal paper/Article
language: Hungarian

2012

Polereczki Zsolt, Szakály Zoltán : Marketing Activity of Hungarian SMEs Working in the Food Industry, Saarbrücken: Lambert Academic Publishing (LAP), 236 p.
type of document: Book/Monography
language: English

Number of independent citations to these publications:

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

187

number of scientific publications:

150

monographs and professional books:

monographs/books in which chapters/sections were contributed:

number of independent citations to scientific publications and creative works:

281

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).