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personal data approved: 2023. VII. 13.
Personal data
Irma Agárdi
name Irma Agárdi
name of institution
doctoral school
BCE Doctoral School of Business and Management (Academic staff member)
the share of work in the different doctoral schools. BCE Doctoral School of Business and Management 100%
accreditation statement submitted to: Corvinus University of Budapest
Contact details
E-mail address irma.agardiuni-corvinus.hu
phone number +36 1 482-5275
own web page
Academic title
scientific degree, title Ph.D.
year degree was obtained 2005
discipline to which degree belongs business and management
institution granting the degree Corvinus University of Budapest
Employment
1996 - Corvinus University of Budapest
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 2
number of students who fulfilled course requirements 2
students who obtained their degrees:
Elimdar Bayramov PhD 2022  DSBM-CUB
Zombor Berezvai PhD 2021  DSBM-CUB

Research
research area sale, marketing interaction between international expansion and innovation in the retail sector marketinginnovation in retailing
research field in which current research is conducted business and management
Publications
2022

Agárdi Irma, Alt Mónika Anetta: Do digital natives use mobile payment differently than digital immigrants?, ELECTRONIC COMMERCE RESEARCH Early Access
type of document: Journal paper/Article
number of independent citations: 9
language: English
URL 
2021

Agárdi Irma, Alt Mónika Anetta: A mobiltárca elfogadásának generációs különbségei: az X és Z generáció összehasonlítása, STATISZTIKAI SZEMLE 99: (11) pp. 1049-1079.
type of document: Journal paper/Article
language: Hungarian
Full text 
2020

Török Áron, Agárdi Irma: Társadalmi vállalkozások gasztronómiai lehetőségei a rövid élelmiszerellátási láncok bevonásával Magyarországon, VEZETÉSTUDOMÁNY 51: (4) pp. 74-84.
type of document: Journal paper/Article
number of independent citations: 5
language: Hungarian
URL 
2020

Alt Mónika Anetta, Berezvai Zombor, Agárdi Irma: Harmony-oriented retail innovations and financial performance, EUROPEAN JOURNAL OF INNOVATION MANAGEMENT ahead-of-print: p. 1460.
type of document: Journal paper/Article
language: English
URL 
2020

Agárdi Irma, Szabolcsné Orosz Judit, Berezvai Zombor: A digitalizáció hatása a lojalitásprogramok felépítésére a nemzetközi élelmiszer- és napicikk-kiskereskedelemben, VEZETÉSTUDOMÁNY 51: (9) pp. 2-15.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL 
2019

Berezvai Zombor, Agárdi Irma, Szabolcsné Orosz Judit: The impact of digital innovations on grocery retail performance, In: Peters, Kay (szerk.) EMAC 48th Annual Conference, Universität Hamburg (2019) p. online.
type of document:
language: English
2019

Agárdi Irma, Berezvai Zombor, Szabolcsné Orosz Judit: The Role of Digital Applications in the Channel Integration of Retailers, In: Peters, Kay (szerk.) EMAC 48th Annual Conference, Universität Hamburg (2019) p. online.
type of document:
language: English
2019

Török Áron, Agárdi Irma: Short Food Supply Chains as Opportunities for Hungarian Paragastro Social Enterprises, REVIEW ON AGRICULTURE AND RURAL DEVELOPMENT 8: (1-2) pp. 102-106.
type of document: Journal paper/Article
language: English
URL 
2019

Agárdi Irma: A tapintás iránti preferencia mediáló hatása a fogyasztó neme, a termék típusa és a csatornaválasztás kapcsolatában, VEZETÉSTUDOMÁNY 50: (1) pp. 70-79.
type of document: Journal paper/Article
number of independent citations: 4
language: Hungarian
URL 
2019

Berezvai Zombor, Agárdi Irma, Szabolcsné Orosz Judit: A digitális innovációk hatása az élelmiszer-kiskereskedelmi vállalatok teljesítményére, STATISZTIKAI SZEMLE 97: (10) pp. 915-932.
type of document: Journal paper/Article
number of independent citations: 3
language: Hungarian
URL 
2017

Agárdi Irma, Gyulavári Tamás: CRM-stratégiák a bank- és biztosítási szektorban, VEZETÉSTUDOMÁNY 48: (2) pp. 40-52.
type of document: Journal paper/Article
number of independent citations: 6
language: Hungarian
URL 
2017

Agárdi Irma, Berezvai Zombor, Alt Mónika-Anetta: A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben, KÖZGAZDASÁGI SZEMLE 64: (7-8) pp. 805-822.
type of document: Journal paper/Article
number of independent citations: 5
language: Hungarian
URL 
2010

Agárdi Irma : Kereskedelmi marketing és menedzsment, Budapest: Akadémiai Kiadó, 416 p. (Marketing szakkönyvtár; 1787-3703.)
type of document: Book/Monography
number of independent citations: 7
language: Hungarian
Number of independent citations to these publications:40 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
103
number of scientific publications:
97
monographs and professional books:
5
monographs/books in which chapters/sections were contributed:
0 
number of independent citations to scientific publications and creative works:
279

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )