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Personal data sheet
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personal data approved: 2024. I. 08.
Personal data
Zoltán Szakály
name Zoltán Szakály
name of institution
doctoral school
DE Károly Ihrig Doctoral School of Management and Business (Core member)
Council of the Doctoral School
DE Doctoral School of Nutrition and Food Sciences (Supervisor)
MATE Doctoral School of Economic and Regional Sciences (Academic staff member)
DE 
Társadalomtudományi Doktori Tanács
Társadalomtudományi Habilitációs Bizottság
the share of work in the different doctoral schools. DE Károly Ihrig Doctoral School of Management and Business 89%
MATE Doctoral School of Economic and Regional Sciences 11%
accreditation statement submitted to: University of Debrecen
Contact details
E-mail address szakaly.zoltanecon.unideb.hu
phone number +36 52 508-304
own web page
Academic title
scientific degree, title CSc
year degree was obtained 1994
discipline to which degree belongs multidisciplinary agricultural sciences
institution granting the degree HAS
scientific degree, title Habilitation
year degree was obtained 2002
discipline to which degree belongs economics
institution granting the degree Kaposvar University
Employment
2013 - University of Debrecen
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now 24
number of students who fulfilled course requirements 20
students who obtained their degrees:
Ágnes Pappné Bata PhD 2023  KIDSMB
Bence Kovács PhD 2023  KIDSMB
(50%) Zsófia Ildikó Holbné Nábrádi PhD 2022  KIDSMB
(50%) Gabriella Soós PhD 2020  KIDSMB
Virág Ágnes Bakosné Kiss PhD 2019  KIDSMB
(50%) Eszter Szabó-Szentgróti PhD 2018  DSMOS
András Fehér PhD 2017  KIDSMB
(50%) Sára Szabó PhD 2016  DSMOS
(50%) Andrea Olsovszkyné Némedi PhD 2014  DSMOS
(50%) Mihály Soós PhD 2014  DSMOS
Nikoletta Böröndi-Fülöp PhD 2012  DSMOS
József Horváth PhD 2011  DSMOS
Zsolt Polereczki PhD 2011  DSMOS
Gábor Tarnavölgyi PhD 2010  DSMOS
Eszter Molnár PhD 2007  DSMOS
Gábor Kőnig PhD 2006  DSMOS
Péter Huszka PhD 2006  DSMOS
Ágota Orsolya Szigeti PhD 2005  DSMOS
Edina Lendvai PhD 2005  DSMOS
Orsolya Szigeti PhD 2005  DSMOS
Viktória Szente PhD 2005  DSMOS
Szilárd Berke PhD 2003  DSMOS
Csilla Molnár PhD 2001  DSMOS
completed course requirement:
Dorka T. Nagy-Pető (PhD) 2023/08  KIDSMB
Helga Jasák (PhD) 2016/08  KIDSMB
Imre Szűcs (PhD) 2017/08  KIDSMB
Muhammad Fahid Muqaddas (PhD) 2019/01  KIDSMB
Nikolett Balsa-Budai (PhD) 2023/08  KIDSMB
present PhD students:
(50%) Seckin Reyhan Yavuz (PhD) (2026/08)  DSNFS
Gábor Gyarmati (PhD) (2025/08)  KIDSMB
Ildikó Tóth (PhD) (2025/08)  KIDSMB
Zoljargal Ulziibadrakh (PhD) (2024/08)  KIDSMB
  Thesis topic proposals
Research
research area Marketing of functional, traditional and organic foods. Nutrimarketing strategies. Connection between innovation and marketing. Community marketing. Food marketing. Sustainable marketing.
research field in which current research is conducted business and management
Publications
2023

 Szakály Zoltán, Kiss Marietta: Consumer acceptance of different cereal-based "healthy foods", In: Rakszegi, Marianna; Papageorgiou, Maria; M. Rocha, João (szerk.) Developing Sustainable and Health-Promoting Cereals and Pseudocereals, Academic Press (2023) pp. 467-488.
type of document: Part of book/Könyvfejezet (to be translated)
number of independent citations: 2
language: English
URL 
2022

 Kiss Marietta, Czine Péter, Balogh Péter, Szakály Zoltán: The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach, APPETITE 177: 106145
type of document: Journal paper/Article
number of independent citations: 19
language: English
URL 
2021

 Szakály Zoltán, Balogh Péter, Kontor Enikő, Gabnai Zoltán, Bai Attila: Attitude toward and Awareness of Renewable Energy Sources: Hungarian Experience and Special Features, ENERGIES 14: (1) 22
type of document: Journal paper/Article
number of independent citations: 28
language: English
URL 
2020

 Szakály Zoltán, Soós Mihály, Balsa-Budai Nikolett, Kovács Sándor, Kontor Enikő: The effect of an evaluative label on consumer perception of cheeses in Hungary, FOODS 9: (5) p. 563.
type of document: Journal paper/Article
number of independent citations: 12
language: English
URL 
2019

 Szakály Zoltán, Kovács Sándor, Pető Károly, Huszka Péter, Kiss Marietta: A modified model of the willingness to pay for functional foods, APPETITE 138: pp. 94-101.
type of document: Journal paper/Article
number of independent citations: 102
language: English
URL 
2018

 Zoltán Szakály, Enikő Kontor, Sándor Kovács, József Popp, Károly Pető, Zsolt Polereczki: Adaptation of the Food Choice Questionnaire: the case of Hungary, BRITISH FOOD JOURNAL 120: (7) pp. 1474-1488.
type of document: Journal paper/Article
number of independent citations: 39
language: English
URL 
2017

 Zoltán Szakály, József Popp, Enikő Kontor, Sándor Kovács, Károly Pető, Helga Jasák: Attitudes of the Lifestyle of Health and Sustainability Segment in Hungary, SUSTAINABILITY 9: (10) 1763
type of document: Journal paper/Article
number of independent citations: 44
language: English
URL 
2016

 Szakály Zoltán, Soós Mihály, Szabó Sára, Szente Viktória: Role of labels referring to quality and country of origin in food consumers’ decisions, ACTA ALIMENTARIA: AN INTERNATIONAL JOURNAL OF FOOD SCIENCE 45: (3) pp. 323-330.
type of document: Journal paper/Article
number of independent citations: 14
language: English
URL 
2012

 Szakály Zoltán, Szente Viktória, Kövér György, Polereczki Zsolt, Szigeti Orsolya: The influence of lifestyle on health behavior and preference for functional foods, APPETITE 58: (1) pp. 406-413.
type of document: Journal paper/Article
number of independent citations: 155
language: English
URL 
2011

 Szakály Zoltán, Aranyosy Árpád: Táplálkozásmarketing, Mezőgazda Kiadó
type of document: Book/Monography
number of independent citations: 75
language: Hungarian
Number of independent citations to these publications:490 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
721
number of scientific publications:
635
monographs and professional books:
10
monographs/books in which chapters/sections were contributed:
39 
scientific publications published abroad that meet the accreditation criteria:
87
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
97
number of independent citations to scientific publications and creative works:
1930
further relevant information regarding accreditation (in Hungarian)
Lektorált tudományos folyóiratokban főszerkesztő: Tejgazdaság; Táplálkozásmarketing. Lektorált tudományos folyóiratokban szerkesztő- vagy tudományos bizottsági elnök/tag: Apstract; Studies in Agricultural Economics; Acta Agraria Kaposváriensis; Élelmiszer, Táplálkozás és Marketing. Fontosabb kitüntetések: Bolyai Emléklap, Szent-Györgyi Albert Díj, Baka József Díj, Kaposvári Egyetemért Emlékérem Tangl Ferenc-emlékérem díj, Sós József-emlékérem díj (to be translated)

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )