Marietta Kiss - ODT Personal data sheet


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Personal data sheet

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personal data approved: 2024. I. 08.

Personal data

name	Marietta Kiss
name of institution	University of Debrecen
doctoral school	DE Doctoral School of Management and Business (Supervisor Az oktató valamelyik doktori iskolában egy vagy több doktorandusz vagy doktorjelölt munkáját irányítja. )
the share of work in the different doctoral schools.	DE Doctoral School of Management and Business 100%
accreditation statement submitted to:	University of Debrecen

Academic title
scientific degree, title	Ph.D.
year degree was obtained	2014
discipline to which degree belongs	economics
institution granting the degree	University of Debrecen
scientific degree, title	Habilitation
year degree was obtained	2020
discipline to which degree belongs	business and management
institution granting the degree	University of Debrecen

Employment
2010 -	University of Debrecen university professor or researcher

Thesis topic supervisor

number of doctoral students supervised until now

number of students who fulfilled course requirements

students who obtained their degrees:

	Noémi Dóra Farkas	PhD	2023	DSMB
	Omar T. O. Salem	PhD	2023	DSMB

present PhD students:

Fruzsina Nagy

(PhD)

(2027/08)

DSMB

Thesis topic proposals

Research
research area	Functional and organic food marketing. Nutrition and health marketing. Higher education marketing.
research field in which current research is conducted	business and management

Publications

2022

Kiss Marietta, Czine Péter, Balogh Péter, Szakály Zoltán: The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach, APPETITE 177: p. 106145.
type of document: Journal paper/Article
number of independent citations: 1
language: English
URL

2021

Kun András István, Kiss Marietta: On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products?, SUSTAINABILITY 13: (3) p. 1260.
type of document: Journal paper/Article
number of independent citations: 9
language: English
URL

2021

Szakály Zoltán, Kovács Bence, Szakály Márk, T. Nagy-Pető Dorka, Popovics Péter, Kiss Marietta: Consumer acceptance of genetic-based personalized nutrition in Hungary, GENES AND NUTRITION 16: (1) 3
type of document: Journal paper/Article
number of independent citations: 7
language: English
URL

2021

Gazdecki Michał, Goryńska-Goldmann Elżbieta, Kiss Marietta, Szakály Zoltán: Segmentation of Food Consumers Based on Their Sustainable Attitude, ENERGIES 14: (11) p. 3179.
type of document: Journal paper/Article
number of independent citations: 32
language: English
URL

2021

Szakály Z., Kovács B., Soós M., Kiss M., Balsa-Budai N.: Adaptation and validation of the Food Neophobia Scale: The Case of Hungary, FOODS 10: (8) 1766
type of document: Journal paper/Article
number of independent citations: 10
language: English
URL

2021

Farkas Noémi Dóra, Kiss Marietta: Consumer acceptance of food nanotechnology, ÉLELMISZERVIZSGÁLATI KÖZLEMÉNYEK 67: (3) pp. 3554-3565.
type of document: Journal paper/Article
number of independent citations: 1
language: English
URL

2019

Kontor Enikő, Kovács Bence, Szakály Zoltán, Kiss Marietta: A védjegyekkel kapcsolatos attitűd és az életstílusjegyek összefüggései, STATISZTIKAI SZEMLE 97: (4) pp. 364-386.
type of document: Journal paper/Article
number of independent citations: 4
language: Hungarian
URL

2019

Balsa-Budai Nikolett, Kiss Marietta, Kovács Bence, Szakály Zoltán: Attitudes of Voluntary Simplifier University Students in Hungary, SUSTAINABILITY 11: (6) p. 1802.
type of document: Journal paper/Article
number of independent citations: 25
language: English
URL

2019

Szakály Zoltán, Kovács Sándor, Pető Károly, Huszka Péter, Kiss Marietta: A modified model of the willingness to pay for functional foods, APPETITE 138: pp. 94-101.
type of document: Journal paper/Article
number of independent citations: 86
language: English
URL

2014

Szakály Zoltán, Kiss Marietta, Jasák Helga: Funkcionális élelmiszerek, fogyasztói attitűdök és személyre szabott táplálkozás, TÁPLÁLKOZÁSMARKETING 1: (1-2) pp. 3-17.
type of document: Journal paper/Article
number of independent citations: 67
language: Hungarian
URL

Number of independent citations to these publications:

242

Scientometric data

list of publications and citations

number of scientific publications that meet accreditation criteria:

164

number of scientific publications:

128

monographs and professional books:

monographs/books in which chapters/sections were contributed:

number of independent citations to scientific publications and creative works:

1030

further relevant information regarding accreditation (in Hungarian)
Editor in peer reviewed scientific journals: The Hungarian Journal of Nutrition Marketing, Hungarian Dairy Journal