Thesis supervisor: Attila Gere
Location of studies (in Hungarian): Árukezelési, Kereskedelmi és Érzékszervi Minősítési Tanszék Abbreviation of location of studies: ÁKÉMT
Description of the research topic:
Using eye-tracking, the gazing behavior of participants can be measured and characterized. While these studies usually present the product package designs in a 2-dimentional format, mixed reality offers an innovative technology to blend virtual reality and augmented reality, offering a unique environment to conduct package design testing. Using mixed reality measurements, the analyzed products are modeled and are virtually placed into the hands of the participants. This allows the testing of unlimited product design variations as well as offers an environment-friendly way of testing. As the application of mixed reality is still limited, the applicant is expected to develop a methodology that enables the researchers to conduct food package analyses in mixed reality environments. The joint application of eye-tracking and virtual reality offers a new way to understand the motives behind the decisions of consumers. Therefore, the applicant is expected to create measurement settings that allow the recording of eye-movements in mixed reality environments in order to evaluate consumer acceptance of new product designs. The work includes working in an international environment, the use of novel technologies (such as mixed reality headsets, 360° cameras, eye-tracking devices, etc.), working with people and conducting statistical analyses. Good understanding of the novel technologies and openness to programming languages is a requirement.
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