Thesis supervisor: Éva Happ
Location of studies (in Hungarian): Széchenyi István Egyetem Regionális- és Gazdaságtudományi Doktori Iskola Abbreviation of location of studies: SZE
Description of the research topic:
Tourism is a key economic component in Hungary, contributing about 10% of GDP. Examination of marketing tools used by tourism companies and analysis of their specific features are useful to increase the success of the industry and to exploit its potential as effectively as possible. The various types of tourism can be a specific field of analysis for scientific research.