Thesis supervisor: László Józsa
Location of studies (in Hungarian): Széchenyi István University Abbreviation of location of studies: SZE
Description of the research topic:
The tools of MC are developing very quickly, especially in
on-line marketing. The aim of the scientific research is to analyze the
efficiency of the different tools, to determine the "potential best"
options, and to give a model which parameters can contribute the
efficiency of a certain marketing communication's tool.