 Innovation and digital transformation as determinants of business competitiveness THESIS TOPIC PROPOSAL Institute: John Von Neumann University business and management John von Neumann University Doctoral School of Management and Business Administration Thesis supervisor: Dorota Jelonek Location of studies (in Hungarian): NJU-Budapest Abbreviation of location of studies: NJE Description of the research topic: The research focuses on designing and implementing various types of innovations such as product, process, marketing, and organizational innovations across different areas of business operations. Each type contributes to organizational development by introducing new or improved products, processes, marketing strategies, and methods of work organization. The study also examines innovation creation models ranging from traditional to open models like User-Driven Innovations (UDI), crowdsourcing, and User Co-Creation. Digital transformation of enterprises is also an innovative endeavor that requires proper organization, implementation, and management. Key information technologies utilized in this transformation include Cloud Computing, Internet of Things (IoT), Big Data Analytics, Artificial Intelligence (AI), Machine Learning, and Blockchain. Integral research areas include innovation and digital transformation strategies and their impact on changes in business models. The subjects primarily studied are enterprises, but governmental and local government institutions are also included as they experience the impact of innovation and digital transformation on their competitiveness and effectiveness. Possible research directions include: − innovation creation and implementation models, − analysis of barriers to innovation and digital transformation, − innovation strategies in digital transformation, − analysis of the impact of digital technologies on business models, − the role of organizational culture in adapting to innovation and digital transformation, − the influence of digital transformation on organizational competitiveness, − the impact of implementing selected technologies such as Cloud Computing, Internet of Things (IoT), Big Data Analytics, Artificial Intelligence (AI), Machine Learning, and Blockchain on the development of enterprises. Deadline for application: 2024-08-19 |