Thesis supervisor: János Csapó
Location of studies (in Hungarian): H-7622 Pécs, Rákóczi út 80. Abbreviation of location of studies: KTK
Description of the research topic:
Smart tourism is one of the newest and most innovative tourism development trends of our time, the development of which has already started in many places and directions in the international tourism sector.
As the ultimate goal of smart tourism is to improve the efficiency of resource management, to enhance digitalisation, to maximise competitiveness and to enhance sustainability through the application of technological innovations and practices, the importance and value of research on innovative tourism development is, in my opinion, unquestionable and fully in line with EU tourism policy.
Possible research directions:
- A complex exploration of the theoretical and practical background and potential applications of smart tourism.
- To develop and provide methodological basis for the development of smart tourism strategies at destination level.
- Research on the link between smart cities and smart tourism.
- Opportunities and challenges for the development of smart destinations.
- Survey of consumer attitudes towards smart tourism
Required language skills: angol Number of students who can be accepted: 1