 Profile – cultural transfers and acquisitions, transfers of ownership, expropriations THESIS TOPIC PROPOSAL Institute: University of Debrecen literature Doctoral School of Literary and Cultural Studies Thesis supervisor: Szabolcs Béla Oláh Location of studies (in Hungarian): University of Debrecen, Debrecen, Egyetem tér 1. Main Building (University Square Campus), Ground floor, Room 15 (Tudományos Igazgatóság) Abbreviation of location of studies: DEBTK Description of the research topic: How do emerging media technologies, public figures or organisations assert their identity? How does an organisation communicate its institutional system to its environment, and how does it stabilise its operations of self-construction and self-preservation in public and economic terms? How do communicating public figures and organisations enhance their media presence? How can an organisation perfect the intermediary solutions that serve its self-presentation in the communication of self-representation? The candidate should consider the construction of “media faces” that represent organisational self-identity not solely from the perspective of organisational communication. Instead, a broader cultural studies perspective should be adopted: it is necessary to explore how frequent interviewees and popular media personalities contribute to the social meaning of cultural phenomena and the identity formation of social groups. The subject of the study is the construction and affirmation of cultural identity as it is entrusted to representative media faces. From this point of view, the communication of an image in the form of a media mix is the promotion of a habitus, a behaviour, a way of thinking, a way of life. The purpose is to provide a preliminary structure, as a pattern, the way in which cultural phenomena (or organisations, products or brands) are viewed. The communication of one’s own image is based on cultural application and transformation, because it must simultaneously construct an audience (for acceptance) and distinguish itself (for recognition of its uniqueness): thus, further communication acts are linked to the communication of the profile. It is this interpenetration that the candidate needs to investigate. Number of students who can be accepted: 1 Deadline for application: 2024-05-15 |