Thesis supervisor: Paula Pérez Sobrino
belső konzulens: Rita Brdar-Szabó
Location of studies (in Hungarian): ELTE BTK Abbreviation of location of studies: ELTE
Description of the research topic:
This research line deals with the ways in which people from different linguistic and cultural backgrounds understand and appreciate advertisements based on figurative language (including, but not limited to, metaphor and metonymy). Through a mixed-methods design of quantitative (reaction time tests, surveys, rating tasks) and qualitative enquiry (semi-structured interviews), this research line seeks to advance our understanding of the sources of cross-cultural variation in the understanding of advertisements by global audiences.
Required language skills: angol Number of students who can be accepted: 1
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