Personal data sheet
personal data approved: 2024. I. 09.
Personal data
Noémi Hajdú
name Noémi Hajdú
year of birth 1983
name of institution
doctoral school
ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences (Supervisor)
the share of work in the different doctoral schools. ME Hantos Elemér Doctoral School of Business, Management and Regional Sciences 100%
accreditation statement submitted to: University of Miskolc
Contact details
E-mail address margnuni-miskolc.hu
phone number +36 46 565-197/1372
Academic title
scientific degree, title Ph.D.
year degree was obtained 2013
discipline to which degree belongs business and management
institution granting the degree University of Miskolc
Employment
2010 - University of Miskolc
university professor or researcher
Thesis topic supervisor
number of doctoral students supervised until now
number of students who fulfilled course requirements
students who obtained their degrees:
present PhD students:
George Ohene Boateng (PhD) (2027/08)  HEDS
Zoltán Somosi (PhD) (2025/08)  HEDS
  Thesis topic proposals
Research
research area Intercultural marketing
research field in which current research is conducted business and management
Publications
2023

Somosi Zoltán, Hajdú Noémi, Molnár László: Targeting in Online Marketing: A Retrospective Analysis with a Focus on Practices of Facebook, Google, LinkedIn and TikTok, European Journal of Business and Management Research 8: (1) pp. 33-39.
type of document: Journal paper/Article
language: English
URL 
2023

Molnár László, Hajdú Noémi: Az infláció hatása a magyar lakosság pénzügyi helyzetére - Szemelvények egy országos, reprezentatív felmérés eredményeiből, ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK 20: (01) pp. 108-120.
type of document: Journal paper/Article
language: Hungarian
URL 
2022

Lipták Katalin, Hajdú Noémi, Szűcsné Markovics Klára, Musinszki Zoltán: Innovative Financial Indicators: Marketing ROI, In: Mustafa, Ghulam; Demir, Ender; Danis, Hakan; Bilgin, Mehmet Huseyin (szerk.) Eurasian Business and Economics Perspectives, Springer-Verlag (2022) pp. 137-147.
type of document: Part of book/Szaktanulmány (to be translated)
language: English
URL 
2022

Muhammad Khan, Noémi Hajdú: Analysis of International Trade Relation Regarding India and the European Union, International Journal of Business and Applied Social Science 8: (5) pp. 26-35.
type of document: Journal paper/Article
language: English
2022

Somosi Zoltán, Hajdú Noémi: A konverziós tölcsér komponenseinek elemzése, CONTROLLER INFO 10: (3) pp. 36-42.
type of document: Journal paper/Article
language: Hungarian
2021

Nagy Szabolcs, Hajdú Noémi, Polonkai Ádám: Az egyetemisták önkénteskedéssel kapcsolatos motivációi, ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK 18: (Klnsz) pp. 147-155.
type of document: Journal paper/Article
language: Hungarian
URL 
2021

Zoltán Musinszki, Gábor Mélypataki, Noémi Hajdú: Working Time and the Controller, In: Clare, Novat (szerk.) Proceedings of The ‏International Conference on New Trends in Management, Business, and Economics, Diamond Scientific Publishing (2021) pp. 170-181.
type of document: Part of book/Proceedings Paper
number of independent citations: 1
language: English
2021

Nagy Szabolcs, Hajdú Noémi: Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary, AMFITEATRU ECONOMIC 23: (56) pp. 155-173.
type of document: Journal paper/Article
number of independent citations: 58
language: English
URL 
2020

Lipták Katalin, Hajdú Noémi: Az élelmiszercímke szerepe a bébiétel-vásárlási szokásokban, STATISZTIKAI SZEMLE 98: (5) pp. 443-466.
type of document: Journal paper/Article
number of independent citations: 1
language: Hungarian
URL 
2018

Lipták Katalin, Hajdú Noémi: Jarred baby food purchasing habits among mothers of infants in Hungary, and the features of baby food labels, REGIONAL STATISTICS 8: (1) pp. 201-221.
type of document: Journal paper/Article
number of independent citations: 8
language: English
URL 
Number of independent citations to these publications:68 
Scientometric data
list of publications and citations
number of scientific publications that meet accreditation criteria:
127
number of scientific publications:
128
monographs and professional books:
3
monographs/books in which chapters/sections were contributed:
0 
scientific publications published abroad that meet the accreditation criteria:
42
publications not in Hungarian, published in Hungary, meeting the accreditation criteria:
22
number of independent citations to scientific publications and creative works:
160