personal data approved: 2023. XII. 16. Publications |
2022
from data base, 2022. XII. 16. |
Putzer Petra, Józsa László: A marketinghatékonyság mérése, Akadémiai Kiadó type of document: Book/Monography language: Hungarian URL |
2022
from data base, 2022. XII. 16. |
Zsuzsanna Tóth, László Józsa, Erika Seres Huszárik, Kim-Shyan Fam: Business Culture and Behavioral Characteristics, ACTA POLYTECHNICA HUNGARICA 19: (7) pp. 69-86. type of document: Journal paper/Article language: English URL |
2022
from data base, 2022. XII. 16. |
Cham Tat-Huei, Cheah Jun-Hwa, Memon Mumtaz Ali, Fam Kim-Shyan, László Józsa: Digitalization and its impact on contemporary marketing strategies and practices, Journal of Marketing Analytics 2022: pp. 1-3. type of document: language: English URL |
2020
from data base, 2022. XII. 16. |
Wee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, Kim-Lim Tan: BELIEFS AND ATTITUDE TOWARDS POLITICAL ADVERTISING DURING MALAYSIA'S GE14 POLITICAL TSUNAMI, INTERNATIONAL JOURNAL OF BUSINESS & SOCIETY 21: (1) pp. 285-299. type of document: Journal paper/Article language: English
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2019
from data base, 2022. XII. 16. |
Liu Yang, Li Qi, Edu Tudor, Jozsa Laszlo, Negricea Iliuta Costel: Mobile shopping platform characteristics as consumer behavior determinants, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS ahead-of-print: (ahead-of-print) pp. 1-23. type of document: Journal paper/Article number of independent citations: 4 language: English URL |
2019
from data base, 2022. XII. 16. |
Marina Railevna Galiakhmetova, Vladimir Pavlovitch Koretskiy, Irina Mikhailovna Mardanova, László Józsa: Methods and approaches of Complexity Theory and Fuzzy Logic for intensity of university research in terms of Creative Work to be estimated, JOURNAL OF EASTERN EUROPEAN AND CENTRAL ASIAN RESEARCH 6: (1) pp. 86-98. type of document: Journal paper/Article language: English URL |
2017
from data base, 2022. XII. 16. |
Seres-Huszárik Erika, Józsa László, Tóth Zsuzsanna: Factors Determining the Development of Business Relationships in the Advertising Market, ACTA POLYTECHNICA HUNGARICA 14: (8) pp. 65-82. type of document: Journal paper/Article language: English URL |
2017
from data base, 2022. XII. 16. |
Huszarik Erika Seres, Jozsa Laszlo, Hevesi Andrej: Client groups in the early stage of the lifecycle of business relationships on the advertising market, MARKETYNH I MENEDZHMENT INNOVACIJ / MARKETING AND MANAGEMENT OF INNOVATIONS 3: (3) pp. 23-32. type of document: Journal paper/Article language: English URL |
2016
from data base, 2022. XII. 16. |
Józsa László: Nemzetközi marketing az átalakuló világban, VEZETÉSTUDOMÁNY 47: (4) pp. 15-18. type of document: Journal paper/Article language: Hungarian
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2014
from data base, 2022. XII. 16. |
Józsa László: Marketingstratégia, Akadémiai Kiadó type of document: Book/Monography number of independent citations: 4 language: Hungarian
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| Number of independent citations to these publications: | 8 |
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