Thesis supervisor: László Józsa
Location of studies (in Hungarian): Széchenyi István Egyetem Regionális és Gazdaságtudományi Doktori Iskola Abbreviation of location of studies: SZE
Description of the research topic:
The tools of MC are developing very quickly, especially in on-line marketing. The aim of the scientific research is to analyze the efficiency of the different tools, to determine the "potential best" options, and to give a model which parameters can contribute the efficiency of a certain marketing communication's tool.
Required language skills: angol Number of students who can be accepted: 1