Thesis supervisor: Harshavardhan Reddy Kummitha
Location of studies (in Hungarian): Budapest Business University Abbreviation of location of studies: BBU
Description of the research topic:
Globally, tourism has grown significantly over the years with providing a great number of business opportunities. However, it is claimed that tourism is producing unsustainable destinations due to the irresponsible use of tourism resources by commercial business operators. Research on innovate business strategies for sustainable tourism development has important issues and implications. The focus of the research questions for this topic are as follows:
1) Identifying the relationship between innovation and socio-economic and environmental performances in tourism firms.
2) Identifying the role of SMEs in sustainable tourism development.
3) Examining the environmental goals of family owned/operated tourism business with a view to the evaluation of their conservation ethic and commitment to sustainable tourism.
4) What makes community-based ecotourism sustainable?
Expected results:
• The expected outcome of this research topic is the identification of sustainability among the SMEs in tourism.
• Understanding the promotional polices of SMEs/ Family owned tourism operators for sustainable tourism development.
Various aspects related to this area have been treated in an increasingly abundant literature. Contributions were made during the last decade, such the discussion of innovativeness of SMEs for sustainable tourism and the relationship between innovation and economic preferences in tourism SMEs. However, above research questions limitations not yet proved by researcher.
Required language skills: english Number of students who can be accepted: 5